Psychology of sales

Mosasamala kuti ndikuti, ndi chiyani, ndi ndani yemwe mumagulitsa, psycholo ya wamalonda mu shopu la mfuti, kwenikweni, silosiyana ndi malingaliro a mamionaire oyendayenda oligarch. Inde, ngati psychology ya malonda, yogwiritsidwa ntchito ndi zonsezi, zimamangidwa bwino. Chofunika - kugulitsa. Zonse zomwe zingatheke, momwe mungathere.

Wogulitsa ayenera kukhala "mwini"

Njira yokhayo yopezera ndalama ndi kugulitsa chinachake. Mukhoza kugulitsa galimoto, nyumba, katundu, ntchito, chidziwitso, ziribe kanthu, padziko lapansi pali ndalama zogulitsa basi. Aliyense wa ife, mosasamala za ntchito, ndi wogulitsa. Timadzigulitsa tikamalemba kachiwiri ndikuyembekezera chigamulo - "kodi abwana adzagula luso lanu kuti mulandire malipiro?"

Koma chabwino, ndi chitsanzo chosavuta cha psychology ya malonda ogulitsa ndi msika. Ngati mumagula nthawi zonse pamsika, m'kupita kwa nthawi muli ndi ubale wodalirika ndi otsatsa ena: wina amamvera chisoni ndi inu, wina akumvera chisoni. Ndipo posakhalitsa, popanda kuzindikira, mumasiya kulabadira makampani a "akunja" omwe amagwiritsa ntchito "anu". Simukuganiza ngakhale ngati mtengo wake uli wotsika kapena wapamwamba. Iye ndi munthu wake yemwe.

Chinsinsi choyamba cha psychology ya malonda ogulitsa ndi kukhala "wanu" kasitomala.

Pofuna kukonzekera nokha, muyenera kuphunzira kufufuza. Kumbukirani nkhani zokhudzana ndi Sherlock Holmes: pokhala womvetsera mwachidwi, amatha kunena zonse za anthu popanda kudziwa kanthu.

Fufuzani zamalonda, manja, mawonekedwe a wogula. Samalani pa alumali yemwe akuyang'ana, poyamba. Kodi amasirira kuyang'ana kwa munthu yemwe ali wokonzeka kugula chinthu chimodzi kamodzi, kapena ndi wosasangalatsa, akufuna kuti akhulupirire.

Wogula molimbika sayenera kusokoneza malingaliro ake - amafunika kupereka nthawi yoti ayang'ane, mwinamwake, mosiyana, wina ayenera kupereka mabokosi atatu kuti agule 150 g wa biskoti kuchokera kwa inu.

Muzikonda mankhwala anu

Mfundo yachiwiri yogulitsa malonda psychology ndi kuwona mtima. Muyenera kukondana ndi ntchito yanu ndi katundu wanu, pokhapokha mutha kuuza mwatcheru makasitomala za ulemu wake.

Kodi mungakonde bwanji katundu wanu? Palibe chophweka. Gwiritsani ntchito luso la kulingalira kwa galimoto, phunzirani kuona zinthu zabwino, ndipo muiwale za zolakwika. Yang'anani pa galimoto imene mumagulitsa: dziwonetseni nokha kuti palibe chinthu china chokongola padziko lonse lapansi, chiri changwiro komanso chaumulungu, kuti chikwereke ndilo losavuta kuzimvetsa kwa munthu aliyense.

Dziwani mankhwala anu

Kugulitsa ndi kugula sizingatheke popanda kulankhula. Wogula amafuna kudziwa zomwe amapereka kwa ndalama , ndipo wogulitsa akuyenera kumupatsa zambiri.

Psychological ya kulankhulana pa malonda imayamba ndi "pulasitiki" yopambana kwambiri ya wogulitsa: wogula amafunsa masamulo moyo wa soseji, ndipo wogulitsa amayamba kufufuza bokosi poyamba, kenako akunyamula, ndipo sakupeza tsiku, kudzidziyimitsa yekha ndi mawu akuti: "Mwina mwayiwala kuika tsikulo". Kodi mukuganiza kuti mutatha kugula yankho ndi khalidwe lanu?

Wogulitsa akuyenera (ngati ali wogulitsa weniweni) kuti adziwe momwe akugwiritsira ntchito, masiku omwe amapanga, maonekedwe ake (zofewa, zokoma, zokoma, mchere, zodzala ndi mtedza), ndi zina zotero. Ngati wogula ndi funso lopusa: "Kodi kukoma kwaji uku ndi kotani?" Wogulitsa amayankha kuti "Gulani ndikuyesera," zomwe zikutanthauza kuti mwatayika wogula mmodzi kosatha.

Chisomo

Ndikufuna kugula munthu yemwe amakukondani. Wogulitsa weniweni ayenera kuiwala mavuto ake, nkhawa zake, kusokonezeka maganizo , ndi kuika pamalo ake antchito mawonekedwe ake abwino - kumwetulira.

Mukamagulitsa chinachake, dziko lonse liyenera kutha. Kuyankhulana kwa foni, kumwa ndi kudya chamasana kuntchito sikuvomerezeka, chifukwa chakuti wogula, powona kuti simusamala naye, amangopita kukagulira zomwe akusowa kwinakwake.

Khalani okondwa moona mtima kwa aliyense, ngakhale wogula kakang'ono, ndipo mawa kuchokera ku phindu lofanana ndi ndalama, wogula wanu wamng'ono akubweretsani inu mamilioni.