Zisudzo Zokambirana

Kulankhulana nsapato kumakonda kwambiri pakati pa omvetsera achinyamata masiku ano, omwe ndi ked line. Kamodzi mu 1917 m'masitolo a basketball ku America anawonekera zachilendo kwa timagetsi ta All-Star. Atapenyedwa ndi mpira wina wotchuka wotchedwa Basketball Chuck Taylor, nsapato izi zinatchuka. Kampaniyo inagwiritsa ntchito mpata uliwonse kuti ipangire chitsanzo ichi chithunzi chachilendo, ndipo Chuck Taylor anali mkati mwake - yemwe ndi amene anawalengeza, ndipo ndi chizindikiro chake chomwe chinawoneka pazithunzi za lateral. Ndiponso zitsulo zinatchulidwanso, ndipo tsopano zimatchedwa Chuck Taylor All-Star.

Mbiri ya kampani

Tsopano Converse ikulamulidwa ndi Nike, koma kenako, mu 1908, idapangidwa ndi Marcus Mills Converse, ndipo motero, ndiye mwini yekha. Kwa nthawi yoyamba kuwala kunapanganso kukambirana ku Massachusetts - izi zinali mzere wa banja wa nsapato ndi chilimwe. Bungwe la kampaniyo linakwera phirilo mofulumira - m'zaka zochepa zokololazo zingapangitse nsanje zazikulu padziko lonse. Izi zikuwonetsa kuti mu kampaniyi adapeza wina ndi mzake ndikuyang'anira bwino, ndi nsapato zabwino.

Patapita kanthawi, Kuyankhula kumayamba kubala nsapato za masewera - ndiye kuti masankhulidwe otembenuka mtima amabweretsa kampani yotchuka kale kutchuka kwambiri. Panthawi ya nkhondo yachiŵiri yapadziko lonse, kampaniyo inatulutsanso nsapato za ndege za ku America.

Maluwa a Msonkhano akhoza kuonedwa kuti ndi nthawi yomwe bungwe la National Basketball Association linakhazikitsidwa, ndipo ambiri ochita masewera olimbitsa thupi ankavala masewera pamaseŵera. Mosakayikitsa, inali njira yabwino kwambiri yowonetsera nsapato za masewera, ndipo idagwira ntchito yaikulu pamalonda a Msonkhano pa msika wa msika.

Zingwe za akazi kuchokera ku Convers: mtundu ndi zinthu

Kutembenuka kumapangidwa kuchokera ku zipangizo zosiyana lero:

1. Nsalu - ndondomeko yamakono a sneakers, omwe adawonekera koyamba pa masamulo a masitolo.
2. Chikopa - chifukwa cha nyengo zosiyana kuti azivala nsalu za nsalu sizowonongeka nthawi zonse, motero wopanga amapanganso kutembenuza khungu khungu lofewa kapena lofewa.
3. Msuzi - mtundu wa zikopa za chikopa, zopangidwa kuti zikhale nyengo yozizira.
4. Vinyl e-zotchinga izi zimakhala bwino mu nyengo yamvula.
5. Zizindikiro zamatope zimatha kupanga mitundu yosiyanasiyana. Popeza nsapato imeneyi inali chikhalidwe cha chikhalidwe cha punk, chilembochi chimakhala chimodzimodzi mofanana ndi punks.

Kuwonjezera pa kuyesera ndi zinthu za nsapato, wopanga amachitiranso maonekedwe osiyanasiyana. Masiku ano, mitundu yotchuka kwambiri ndi mitundu yosiyanasiyana - zoyera, zofiira ndi zazikazi zakuda.

Kutembenuka kwazungu kumathandiza kupanga chikhalidwe choyambirira, chifukwa chiyani chomwe chimakopa chidwi, osati nsapato zoyera? Zingwe zoyera za Msonkhano ziyenera kukhala zoyera, ndipo ziyenera kuvala mosamala, chifukwa chidutswa chilichonse chidzaonekera kwambiri.

Kutembenuka kwamtundu ndi kovuta, komwe kudzakhala kofunikira nthawi zonse. Zisudzo zoterezi zimasankhidwa ndi anthu omwe akufuna kukhala ndi machitidwe abwino, waukulu wakuda ndikutonthoza. Mtundu wakuda ulibe chizindikiro, ndipo panthawi imodzimodziyo ndiphatikiza mitundu ina iliyonse mu zovala.

Kukambirana kofiira ndi kochepa kwambiri. Koma panthawi imodzimodziyo, amafunika kuti zovala zikhale zofiira - nsalu, bangili kapena thumba.

Zojambula ndi Zowongoletsera za Amuna

Zitsanzo zachikazi za kutembenuka zimatenga zokongoletsa mosiyana ndi za amuna. Malingana ndi kamangidwe, kutembenuka kungagawidwe m'magulu atatu:

1. Kutembenuka kwakukulu. Mbiri ya kutembenuka monga wopanga mafashoni kwa ochita masewera a basketball anayamba bwino kwambiri ndi chitsanzo chapamwamba. Iwo ali apamwamba kwambiri kuposa amakolo. Mapangidwe a nsapato zimenezi amatha kusonyeza kusindikizidwa kwapachiyambi, ndipo okonzawo amakongoletsa nsapato zazimwamba zapamwamba kwambiri osati kokha ndi beji yozungulira ndi siginecha ya mpira wa basketball, komanso ndi chitsanzo chosiyana: kambuku kasindikizidwa, nandolo, zolembera zamatsenga za ufulu,
2. Kutembenuka kochepa. Chitsanzochi ndizosinthika kwa sneaker, koma Convers yakonza zina zotembenuzidwa ndi nsalu za suede, zigawo ziwiri ndi zitsulo ndi mabatani.
3. Zisudzo Zokambirana. Kuphatikiza pa mfundo yakuti Converse nthawi zambiri imagwirizanitsidwa ndi sneakers, komabe kampaniyo ili pazinthu zowonongeka za zikopa zochepa.