The Pepe Jeans mtundu amadziwika m'mayiko ambiri padziko lapansi. Makamaka kufalikira kwina kwa mankhwala a chizindikiro ichi kwa achinyamata. Koma zinthu zopangidwa ndi kampaniyi ndizosiyana kwambiri komanso zenizeni kuti kuchokera ku sitolo sapita kukagula akazi odyetsa kwambiri kapena ogulitsa mikango.
Mbiri ya mawonekedwe a Pepe Jeans ya zovala
Chizindikirocho chinawonekera ku London pafupifupi zaka 50 zapitazo. M'zaka makumi asanu ndi ziwiri za m'ma 1900 zovala zogwiritsidwa ntchito ndi chizindikiro ichi zimasonyeza mzimu wokongola wachinyamata.
Woyambitsa kampani yotchedwa denim - Nitin Shah anasankha "jeans line" osati mwadzidzidzi - asanayambe ntchito zaka zingapo ngati wogulitsa malonda ndi kugulitsa katundu wake.
Chaka chino sizinali zopanda pake kwa Nitin. Anaphunzira kumvetsetsa nsalu, naphunzira zinsinsi zosamba ma jeans ndi kuwasamalira. Kuonjezera apo, adapeza zofunikira zogulitsa katundu. Atazindikira bwino izi, Nitin Shah adakonza ndikutsogolera bizinesi ya banja, kutenga abale ake ku bizinesi. Kupambana sikudatenga nthawi yaitali, chifukwa chakuti wamalonda amene anali atangophunzira kumeneyo, adasankha kuti adziwe, mpaka adasankha omvera, omwe adakhala malo osavomerezeka a London, ndi malo ogulitsidwa - malonda a Portobello, kumene omverawo ankakonda kuvala.
Ngakhale zinali zofunikira, patangopita zaka zoposa 10, kampaniyo inapita kudutsa ku UK ndi Jeans ya Pepe Jeans yomwe ingayesere anthu a ku Germany ndi America.
Assortment ya kampaniyo
Polimbikitsidwa m'dziko la jeans, Nitin Shah anaganiza zopititsa patsogolo mankhwalawa. Lero mu nsomba za kampani Pepe Jeans nsapato, jekete, madiresi, zachilendo ndi zokongoletsa Chalk. Ambiri mwa akaziwa amakonda zinthu izi monga:
- omwe amayamikira chitonthozo, chodziwika ndi chowala, koma osati kukonzedwa kokongola;
- iwo omwe ali pachikondi ndi unyamata wawo ndipo sadzachita nawo;
- omwe amakonda machitidwe osasamala , koma samangoganizira zapadera;
- omwe akufuna kuwona pang'ono, koma osasangalatsa.
Masiku ano Pepe Jeans sikuti amangotayika, koma zonse zomwe zimagwirizananso ndizo - mikanda , zovala, ngakhale zikopa za chikopa Pepe Jeans zakhala zodziwika bwino pamasalefu a masitolo.
Ambiri otchuka amasankha mtundu uwu, mwachitsanzo, N. Vodyanova, L. Casta, K. Moss, E. Kutcher. Mwinamwake, mutenge chitsanzo ndi mayi yemwe amadziwa zambiri za mafashoni, makamaka popeza pakali pano pali malo ogulitsira malonda m'dziko lathu.
Peyala Yatsopano ya Pepe Jeans
Kawiri pachaka kampani imakondweretsa mafanizidwe ake ndi zovala zatsopano. Zoonadi, mzere waukulu, ngakhale kuti malamulo a kampaniyo ndi osiyanasiyana, ndimadontho kwambiri. Chotsopano chatsopano chimaperekanso amayi omwe ali ndi ubwino, omasuka, ma jeans okongola. Zomwe zinapangidwa ku England, zimasiyana ndi khalidwe lachichewa la Chingerezi, komanso zimakhala zojambula zokongola.
Makamaka ayenera kulipira kwa jeans ndi chizindikiro Patricia Pepe. Utsogoleri wa ku Italy umapanga zinthu zokongola kuti athandizidwe ndi atsikana achichepere. Patricia Pepe ndi kuphatikiza kwa chic ndi kukonzanso, izi ndizoyesa kuyesa kufotokozera zachikazi.
Inu simungadandaule ndi zomwe mukupezazo ndipo muzivala chinthu ichi mwachimwemwe, chifukwa jeans amakhala pansi pa chithunzicho, amasiyana pobzala ndi mtundu. Mwa njira, chifukwa cha kuwonjezera kwa zochepa zamagetsi, zimakhala zabwino kwa atsikana omwe ali ndi silingaliro lopanda ungwiro.
Kuwonjezera pa jeans, mndandanda watsopano umaperekanso zinthu zina zabwino, zozizwitsa, zozizwitsa zomwe zidzasangalatsidwa ndi inu, malo anu, omwe angakongoletse chithunzichi, kusiyanitsa ndi anthu, kupereka lingaliro lodzidalira ndi lokhalitsa.
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