Kuitana kozizira - ndi chiani, njira yozizira yogulitsa ndi foni

Makampani omwe akugulitsidwa amayang'ana makasitomala awo m'njira zambiri. Mafoni ozizira ndi ofunika kwambiri. Kwa ambiri, mawu awa sadziwika, choncho ndi ofunika kufufuza. Pali malamulo angapo ofunikira komanso momwe mungakwaniritsire malonda pamtunda waukulu.

Kodi kuyitana ozizira kumatanthauza chiyani?

Dzina lakuti "kuzizira" silinayambe mwangozi, chifukwa likusonyeza kuti wogulitsa malonda akutembenukira kwa kampani yemwe sakudziwa, kotero ubale sungatchedwe kutenthedwa, chifukwa sungayidwe. Pofotokoza momwe maulendo ozizira amachitira malonda, ndikuyenera kuzindikira kuti ntchito za wofalitsa zimatchulidwa kuti chizolowezi chozizira chimafuna kuphedwa tsiku ndi tsiku. Nthawi zambiri izi ndi 25-100 ma PC.

Ndi bwino kudziwa nthawi yomwe kuzizira kudzagwira ntchito:

1. Kugula katundu ndi ntchito zomwe nthawi zonse zimafunikira, mwachitsanzo, mapepala, madzi, zolemba ndi zina zambiri.
2. Kupereka mautumiki ndi katundu zomwe sizongopeka, koma sizikusowa. Mwachitsanzo, mukhoza kubweretsa chakudya chamadzinso, mabuku apadera, machitidwe owonetsera ndi zina zotero.
3. Kugulitsa katundu ndi ntchito, zomwe kasitomala amafunika, koma sangathe tsopano. Izi zikuphatikizapo kukonzanso zipangizo, kubwezeretsa makapu, kukonzanso mapulogalamu ndi zina.
4. Kuzindikiritsa katundu wamtengo wapatali ndi mautumiki, wogula zomwe kasitomala angasinthe mosavuta. Mwachitsanzo, izi zikugwiritsidwa ntchito pa kayendetsedwe ka katundu, kupanga ma labels ndi mapulasitiki.
5. Kupereka katundu ndi ntchito pazinthu zabwino. Momwemo, ngati alibe zofanana pamsika. Mungathe kupereka mabhonasi oterewa pafoni zosavuta: mtengo wotsika, malipiro ochepa kapena nthawi yayitali.

Mafoni ozizira ndi otentha

Kuphatikiza pa zomwe takambirana kale za kuzizira, pali zina zomwe mungachite: kutentha ndi kutentha. Poyambirira, maitanidwe amayenera kupangidwa ndi cholinga chenicheni chogwirizanitsa, ndiko kuti, kubweretsa msonkhanowo kumapeto. Ndikofunika kufaniziranso ngakhale kuzizira ndi kuzizira, ndipo panthawi yachiwiri, makasitomala a makasitomala adzagwiritsidwa ntchito, omwe abwanawo amadziwa kale ndipo iwo ali ndi chidwi chogwirizana mogwirizana. Kuitana mwachikondi kumagwiritsidwa ntchito kuti lipoti pa katundu, kuchepetsa kapena kuwonjezera mitengo, kapena kubwezeretsa mgwirizano womwe wasokonezedwa kale.

Kodi mungapange bwanji mafoni ozizira?

Izi ziyenera kunenedwa mwamsanga kuti ntchitoyi si yophweka, chifukwa nthawi zambiri anthu safuna kulankhula, amaika mapaipi kapena amwano. Kuti muyitane mofulumira mafoni ozizira, foni yogulitsira mafoni iyenera kugwiritsidwa bwino bwino. Kuti muchite izi, muyenera kukhala ndi kasitomala, konzekerani ndondomeko ya zokambirana ndikuphunzirani momwe mungapewe zopinga, mwachitsanzo, kukana kwa mlembi kapena kutsutsa kwa kasitomala.

Malamulo a mafoni ozizira

Kuti musakumane ndi mkwiyo, ndikofunika kukonzekera musanakhalepo. Njira yowitanira ozizira, izi sizitani, chifukwa cholinga ndicho kusankha msonkhano weniweni. Pali malamulo angapo omwe muyenera kulingalira:

1. Pezani chifukwa . Kuti muchite izi, muyenera kusonkhanitsa zambiri zokhudza omwe angathe kukhala kasitomala. Mwachitsanzo, cholinga chake chingakhale nkhani yosindikizidwa pa webusaiti yawo.
2. Musagulitse . Mafoni ozizira amafunikira kuti chidwi ndi kuuzako, komanso kuti musagwirizane. Mungagwiritse ntchito mawu awa: "Kodi chidwi ichi chingakuchitireni?".
3. Ulemu . Pakukambirana kwa foni pasakhale chopanikizika, nkhanza ndi chinyengo. Ndikofunika kuika chidwi pa zofuna za interlocutor, kuti mumvetse zomwe muyenera kuziganizira.
4. Kukana ndi kutsutsa ndi zinthu ziwiri zosiyana. Musamangokhalira kumenyana ngati munthu akunena kuti "ayi". Perekani njira zosiyana, mwachitsanzo, kukomana pa nthawi yoyenera kwa iye.

Kodi ndingapeze kuti nambala za foni kwa ma foni ozizira?

Funso lachilengedwe limene limabwera mwa anthu omwe adakumanapo ndi mutuwu poyamba. Ngati mukukonzekera kuitanitsa ozizira, zokambirana za woyendetsa malonda ndi makina a kasitomala ayenera kukhala asanayambe kupanga. Pali njira zingapo zomwe mungapezere manambala omwe mukufuna.

1. Kudziimira nokha kuti mupeze . Kuti muchite izi, muyenera kugwiritsa ntchito intaneti ndikupeza makasitomala ndi zambiri. Dziwani kuti dzina ndi nambala ya foni sikokwanira pa malonda ogwira ntchito.
2. Kugula kwa malo okonzeka . Chisangalalo sichiri chotsika mtengo, chifukwa aliyense wogula amawononga ndalama zokwana madola 0.18, ndipo osachepera nambala ya mizere m'ndandanda ndi zikwi khumi. Ngati mutagula, choyamba yang'anani khalidwe lake, chifukwa pali mabungwe onyenga amene amagulitsa zitsulo zosasinthika kapena kupanga fake.
3. Kugwiritsa ntchito osonkhanitsa pulogalamu . Zimagulitsidwa pazochita zodzipangira okhaokha ndipo ndi zotsika mtengo, koma kuimbira ozizira pogwiritsa ntchito njirayi sikungatheke chifukwa chodziŵa zambiri zapamwamba.

Kuitana kozizira - ndondomeko ya zokambirana

Pakati pa akatswiri, ndondomeko yoyamba kuyitana imatchedwa script. Popeza zokambiranazo zidzachitika pa foni, n'zotheka kuganizira mozama zonse, mwachitsanzo, kupanga mafunso ndi masewero. Woyang'anirayo ayenera kupanga yekha script, kuganizira nthawi zofunika kwambiri zokambirana. Makina opangira foni akuphatikizapo:

1. Mawu oyambirira akunena moni ndi kupereka. Ndikofunika kuchepetsa kutchulidwa kwa chikhumbo chogulitsa chinachake. Muyenera kulankhula m'malo mwa kampani, osati yanu.
2. Kukhazikitsa kukhudzana . Pofuna kudziwa chomwe chimakhala chozizira kwambiri kwa kasitomala komanso momwe mungapangire script molondola, munthu ayenera kuzindikira kufunikira kokonza zokambirana ndikudziwitsa zosowa za kasitomala. Izi ndizofunikira kudziwiratu pasadakhale chidziwitso chochepa cha interlocutor.
3. Fufuzani chidwi . Pachigawo chotsatira cha zokambirana, nkofunika kupereka zopangidwe zapamwamba ndi ntchito kuti wofunafuna asafune kuthetsa kukambirana.
4. Kukwaniritsa cholinga . Akatswiri amanena kuti mapeto a ozizira ozizira ayenera kukhala pamsonkhano. Pachifukwa ichi, kasitomala ayenera kuikidwa pamalo abwino, omwe amapereka njira zingapo.

Mafoni ozizira - ntchito ndi kutsutsa

Kuti mupange luso la malonda, muyenera kuyankha mwatsatanetsatane kukana, komwe mtsogoleri wa tsikuli amamveka nthawi zambiri. Poganizira zozizira, zifukwa ziyenera kuwerengedwa. Ndikoyenera kudziwa kuti mayankho kumapeto kwa waya ndi ofanana nthawi zambiri.

1. "Ngongole imatha, sitikusowa kanthu." Kuti mupirire kutsutsa kotero, nkofunikira kuyesa kupeza kuchokera kwa omwe angathenso makasitomala, monga momwe mungathere ndi zomwe ali nazo.
2. "Ife tiribe ndalama pa izi." Njira zamakono zomwe zikuchitika pazinthuzi zikugwirizana ndi mfundo yakuti mwatsatanetsatane akufotokozera wofuna chithandizo phindu lonse lazomwe zilipo.
3. "Sitikufuna kugwirizana ndi gulu lanu." Maganizo osayenerera angayambidwe chifukwa cha kusokonezeka kwa chidziwitso kapena zochitika payekha, choncho nkofunika kupeza chomwe chinayambitsa chomwecho.
4. "Timakhutitsidwa ndi zonse monga momwe zilili, kotero sitikukonzekera kusintha kusintha". Muzochitika izi, muyenera kufotokozera kwa makasitomala kuti katundu wanu kapena utumiki wanu sudzasintha mtunduwu, koma udzawathandiza, kubweretsa phindu .

Kodi mungayandikire bwanji mlembi pafupipafupi?

Chovuta chachikulu pakati pa wogulitsa malonda ndi wopanga chisankho ndiye mlembi kapena wothandizira. Kuyankhulana ndi bwana si kophweka, koma n'kotheka. Pali zifukwa zingapo za momwe mungapititsire mlembi panthawi yozizira:

1. Choyamba muyenera kudziwa dzina la munthu amene apanga chisankho, ndipo mukamuyitana, mumayenera kumupempha kuti muyanjane naye, kumutcha dzina.
2. Gwiritsani ntchito kuzizira kumatulutsa zotsatira zadzidzidzi ndi kuthamanga, zomwe mawu amodzi amavomereza amodzi ndikupempha kuti agwirizane ndi mkulu wa zamalonda.
3. Yesetsani kuti mlembi aganizire kuti simutchula nthawi yoyamba. Kuti muchite izi, munganene kuti: "Moni, kampaniyo ndi yowona, yesani ku dipatimenti yogula zinthu."
4. Yesetsani kuyitana nthawi yomwe mlembi sangakhalepo, mwachitsanzo, ndikutuluka kwa masana, kutha kwa tsiku kapena 30 minutes. isanayambe.

Mafoni ozizira - maphunziro

Ngati mukufuna, posakhalitsa kuti mukhale ndi luso lotha kuyitanitsa, mungathe kupitiliza maphunziro apadera. Pachifukwa ichi pali masemina osiyanasiyana, webinars , maphunziro ndi zina zotero. Akatswiriwa adzafotokoza momwe angapangire mafoni ozizira komanso momwe angapewere mavuto. Kuwonjezera apo, ndi bwino kuti tiwerenge mabuku othandiza, kuyankhulana ndi anthu odziwa bwino ntchito ndikuchita nthawi zonse ndipo zotsatira zabwino zidzakwaniritsidwa.

Stephen Schiffman "Njira Zowonetsera Cold"

Ngati mukufuna kumvetsetsa malamulo otsogolera ozizira, muyenera kuwerenga bukuli. Stephen Schiffman akuonedwa kuti ndi wophunzitsira wabwino ku US chifukwa cha malonda. Bukhu la "Cold Calls" m'mawu osavuta limafotokoza mawu onse, limapereka zitsanzo zambiri zothandiza ndipo zimaphatikizapo mayankho ambiri okonzekera omwe angathandize kupeŵa mavuto ambiri. Wolembayo amalimbikitsanso atsopanowo ndipo amapereka malangizo othandiza pa kubwezeretsedwa kwa kasitomala.

Maphunziro - kuyitana ozizira

Akatswiri mu malonda a malonda akupanga maphunziro, kumene amaphunzitsa zida zoyenera kuti ziwonjezeke bwino kuitana kwa ozizira. Maphunziro ambiri samangosonyeza chiphunzitsocho, koma amachitanso zomwezo, ndiye kuti njira zonse zimayesedwa. Pa maphunziro omwe mungaphunzire mwatsatanetsatane zomwe ozizira ndizo, kodi malonda ati angakuthandizeni kupeza zotsatira, momwe mungatulutsire zolakwitsa ndikukonzekera zokambirana zanu.