Nthawi zina kuletsedwa kwa malonda kumathandiza kulimbikitsa mtunduwu bwino kwambiri kuposa ngakhale ntchito zopanga zambiri zopanda malire.
Ndicho chifukwa chake ambiri akufuna kupitirira malire, kukhazikitsidwa m'mitsempha ya anthu, kuchititsa mantha ndi kudzutsa zilakolako zachinsinsi ...
Kodi mukudziwa amene anatha kuchita bwino?
Mitundu ya United ya Benetton
Chithunzi cha manda ndi manda a asilikali omwe anaphedwa mu Nkhondo Yachiwiri Yadziko Lonse, malingana ndi otsatsa malonda ochokera ku United States mitundu ya Benetton, ayenera kutikumbutsa kuti tonsefe ndife ofanana. Chilengezocho chinatulutsidwa mu 1991 panthawi ya nkhondo ku Persian Gulf.
Pa nthawi ya Masewera a Olimpiki Achilimwe ku Sydney m'chaka cha 2000, Benetton Group inaganiza kuti simungathe kulingalira zojambula zina zoyambirira!
Bungwe la British Bank of Advertising Standards linaganiza kuti kulengeza malonda koteroko kwachisangalalo chozizira ndi chilankhulo - "Chikwapu - chipembedzo chathu" chikuphwanya maganizo a ogula, makamaka ngati ali Akatolika mwa chikhulupiriro!
Koma nkhani zachipembedzo zoletsedwa sizikanakhoza kuimitsidwa - mu 1992, mitundu ya United States ya Benetton inakondweretsa makasitomala awo!
Ndipo zikuwoneka ngati masewera owopsa pa zotsutsanazo zakhala chizindikiro chokonda kwambiri!
Sisley
Ndizomveka kuti Sisley adzapindula ndi njira yovuta ya mbale wake wamkulu Benetton Group ndikuwonetsa masomphenya ake a mtunduwo ngati zithunzi zozengereza komanso zosautsa!
Ndipo motero Josie Maran akuyang'ana kutsogolo kwa lens ya Terry Richardson kuti atsatire Sisley mu 2001!
Calvin klein
Alexander Wopanga zinthu anachita zonse pofuna kupanga Calvin Klein kusonkhanitsa kwathunthu.
Wapamwamba
Ndipo mumakonda bwanji tsamba kuchokera ku kabukhu la masewera ndi Chalk Supreme? Mwa njira, pamaso pa kanyumba kachipembedzo kajambula zithunzi Terry Richardson chitsanzo cha Vanessa Visley.
Dizeli
Eya, mu 2007, mabungwe achikazi adagwirizanitsa kuti amenyane ndi Diesel yatsopano yogulitsa malonda! Mfundo zazikulu zotsutsana ndi Dizeli "Zinayi" ndizosachita zachiwerewere komanso chauvinism.
Yves Saint Laurent
Yambanda Yves Saint Laurent anali wolimbikitsana komanso wopanga nzeru pazinthu zonse za kulenga - iye ndiye woyamba kukhazikitsa mannequins wakuda pamsankhulo, ndiyeno anayamba kumanga maliseche kuti azitulutsa mafuta onunkhira "Thirani Homme".
Panali chisokonezo chachikulu (chachikulu ndi chachikulu kwambiri) chotsatsa malonda ndi kununkhira kwa akazi ku Yves Saint Laurent - "Opium" ndi wachikazi Sophie Dal pa poster (1977) ndi mawu akuti "Kwa omwe amadalira YSL." Izi zikusonyeza kuti ku US msika wa mafutawa amachititsa kuti anthu aziteteza kwambiri, kuti apangidwe kwambiri, ndipo akuluakulu amtundu ndi alonda a pamtunda sangathe kuphonya mankhwalawa chifukwa cha kulembera malemba ...
Koma zowonjezera - ngakhale zochititsa chidwi kwambiri ... Patatha zaka makumi atatu, Tom Ford, yemwe adatsogolera pa Fashion House YSL adasankha kubwezeretsa chida cholimba cha Yves Saint Laurent, ndipo adayambitsa malonda a "M7" ndi "aikido" wachinyamata wamakono aikido Samuel de Cabber!
Mwa njirayi, mabuku ofotokoza kwambiri adasankha kufalitsa gawo la "kuwala" chabe pachithunzi cholengeza, kumene Samuel amaimiridwa ... kokha mpaka m'chiuno (ndipo tidzachiwona nthawi imodzi).
Kuchokera nthawi imeneyo, Tom Ford "akujambula" kangapo kamodzi ...
Tangoganizirani mmene anakhumudwitse dzina lake.
Gucci
Koma atatha Tom Ford pamodzi ndi Mario Testino wojambula zithunzi pa Gucci kulengeza malonda mu 2003, "G" mfundo yawo idzakumbukiridwa kwa nthawi yayitali ndipo idzatchedwa kuti yosafunika kwambiri, yachiwawa ndi yonyansa kwa akazi!
Dolce & Gabbana
Chodabwitsa n'chakuti ichi ndi chithunzi cholengeza, chomwe panopa chikudzaza kwambiri, zaka zingapo zapitazo zoletsedwa kuti zisindikizidwe ku Spain. Zomwe zikuchitika kuti bungwe lachikazi likuwonetsa kuti chitsanzo cha Alessandro Ambrosio potsatsa malonda a Dolce & Gabbana a ku Italy adagwidwa ndi gulu logwiriridwa!
American Apparel
Ndipo kodi mungayambe kuvala masikiti ndi zithunzi za mtundu wa "American Apparel", podziwa kuti ntchito yawo yotsatsa ikuyimira motere?
Miu Miu
Chabwino, chikwangwani ichi chowonetsera cha Miu Miu chizindikiro cha wojambula zithunzi Stefano Maizel chimawoneka kuti chikuwombera pazokangana ndi zonyansa kwa nthawi yaitali! Chodabwitsa, bungwe la Advertising Advertising Standards linazindikira kuti Miya Got ali ndi zaka 22 m'chithunzichi monga "mwana atavala ngati munthu wamkulu pa chilakolako chogonana" komanso fomu yokha ngati "mlandu wopanda chilema"!