Mbiri ya Nike idalengedwa mu 1964, pamene wophunzira ku yunivesite ya Oregon ndi wothamanga kwa nthawi yayitali paulendo wautali Phil Knight, pamodzi ndi mphunzitsi wake Bill Bowerman, adadza ndi ndondomeko yabwino kwambiri yogulitsa nsapato zabwino komanso zotsika mtengo. M'chaka chomwechi, Phil anapita ku Japan, kumene adasaina mgwirizano ndi Onitsuka pa zopereka zonyamulira ku US. Zogulitsa zoyambazo zinkachitika mwachindunji pamsewu kuchokera ku micro-van ya Knight, ndipo ofesi inali garaja. Ndiye kampaniyo inalipo pansi pa dzina la Blue Ribbon Sports.
Pasanapite nthawi, Phil ndi Bill adagwirizanitsidwa ndi munthu wina wothamanga komanso wotchuka wothandizira malonda Jeff Johnson. Chifukwa cha njira yapadera, adachulukitsa malonda, ndipo anasintha dzina la kampaniyo ku Nike, akuyitanitsa kampaniyo polemekeza mulungu wamapiko wopambana.
Mu 1971, m'mbiri ya Nike, chochitika chachikulu chinachitika - ndi chitukuko cha chizindikiro chomwe chikugwiritsidwa ntchito lerolino. "Roscherk" kapena mapiko a mulungu wamkazi Nike anapangidwa ndi wophunzira ku yunivesite ya Portland - Carolina Davidson, yemwe analandira ndalama zokwana $ 30 zokhazokha.
Zolemba zamakono
M'mbiri ya mtundu wa Nike, pali zinthu ziwiri zodziwika bwino zomwe zakhala zikupambana ndi kutchuka kwa mtunduwo. Kuwonjezereka koyamba kwa kampaniyo kunayamba mu 1975, pamene Bill Bowerman anabwera ndi yekha wotchuka wotchuka akuyang'ana chitsulo cha mkazi wake. Ichi chinali chithunzithunzi chomwe chinalola kuti bungwe lilowetsedwe mwa atsogoleri ndikupanga nsapato za Nike nsapato zogulitsa kwambiri ku America.
Mu 1979, Nike anapanga chitukuko china. Izi zatsopano, zopangidwa ndi mkonzi wa ndege Frank Rudy, zinkakhala maziko a kukhazikitsidwa kwa dziko lapansi lotchuka, zowerengeka za Nike Air sneakers.
Masiku athu
Masiku ano, mtundu wa Nike ndi chizindikiro cha masewera, ndipo mbiri yake mpaka lero ili ndi mfundo zochititsa chidwi. Mwachitsanzo, posachedwa kampani ili ndi ntchito yovomerezana ndi Apple. Pamodzi adzamasula zipangizo zamakono - izi ndizozembera komanso osewera okhudzana.
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