Gap ndi imodzi mwa ojambula otchuka kwambiri padziko lonse. Wobadwa ku America, Kusiyana kumaphatikizapo makhalidwe abwino: khalidwe, kalembedwe, zoyenera.
Ndiko mbiri ya chitukuko cha mtundu wa Gap ndi zovala za akazi awo, ndipo tikambirana za nkhaniyi.
Mbiri ya Gap
Kusiyana kwa Jeans - chizindikiro chenicheni ndi chinthu chachikulu cha kampaniyo. Malingaliro a chizindikirocho anawonekera mu 1969, pamene Don Fisher, yemwe anayambitsa kampaniyo, anayesera kuti asapeze jeans yoyenera m'masitolo ku San Francisco.
Pamodzi ndi mkazi wake Doris, adasankha kugwirizanitsa pansi pa denga limodzi mitundu yambiri ya jeans kuti aliyense apeze mwamuna ndi mkazi wake.
Kuwonjezera apo, sitolo yoyamba ya mtunduyo inagwiritsanso ntchito kugulitsa nyimbo zamakaseti ndi ma vinyl. Tsoka, kukhala mtsogoleri wa msika wa msika Kusiyana kunalephereka, koma mumsika wamakono kampani inafulumira kutchuka. M'chaka choyamba cha kukhalapo kwake, phindu kuchokera ku malonda a zokolola za Gap zidapitirira madola awiri miliyoni a US. M'kupita kwa nthawi, mabungwe ambiri a Gap anapezeka ku America konse, ndipo posakhalitsa maukonde awo anafalikira ku maiko ena.
Kuchokera ku kampani yaing'ono ya banja, Gap wakhala chinthu chachikulu cha mafashoni - Gap Inc. Pakalipano, kampaniyi ili ndi magulu asanu amphamvu kwambiri: Kusiyana, Piperlime, Old Navy, Banana Republic, Athleta. Kuwonjezera pa malo ogulitsira katundu, masitolo ambiri pa intaneti ali opambana kwambiri.
Kusiyana mu 2013 ndi malo ambirimbiri ogulitsa malo, antchito zikwizikwi, antchito ake omwe amapanga komanso kupanga zatsopano nthawi zonse komanso makhalidwe abwino.
Kuphatikizidwa kwa Gap kwawonjezeka kwambiri - tsopano simungapeze ma jeans, komanso matayala, jekete, mathalauza, akabudula, masiketi, ndi madiresi. Kuphatikiza pa msuzi wamatumbo a jeans, kusiyana kwa Gap kunaperekedwera ndi katundu wa mizere GapMaternity (kwa amayi apakati) ndi GapBody (zovala zamkati ndi zovala zoti agone). Kuwonjezera apo, panali zosiyana za zovala za ana a BabyGap ndi a GapKids, pomwepo anapindula chikondi cha ogula kudzera mwa mawonekedwe okongola, nsalu zabwino ndi zomangamanga zabwino ndi ntchito.
Panthawi imene kampaniyo yakhala ikugwirizanitsa mobwerezabwereza ndi anthu ambiri otchuka komanso opanga mafashoni, anagonjetsa mibadwo yonse ndi malonda osakumbukika ndi zizindikiro. Kusiyana kwa katundu nthawi zambiri kumawonekedwe mafilimu a Hollywood, zomwe zimapangitsa kuti kutchuka kwake kutchuka.
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Kusonkhanitsa kwatsopano kwa Gap
Chikoka cha Gap pa chitukuko cha kumvetsetsa zamakono ndi mafashoni mosakayikira ndibwino kwambiri: chinali Phukusi lomwe linayambitsa kufalikira kwa mathalauza a khaki, kalembedwe kaofesi yaofesi, chigwirizano chaulere. Amapanga a mtundu uwu "adachita khama" kuti apange mtundu watsopano wonyansa - wosasamala, koma wokongola komanso wachigololo.
Gap mapangidwe amapereka akazi a mafashoni m'chilimwe cha 2013 kuti azivala malaya amtundu wa khaki (khaki pankhaniyi - osati mtundu, koma mtundu wa mathalauza), polojekiti yaulere yokhala ndi zojambulajambula ndi kujambula chithunzicho ndi zipewa za bullet ndi zipewa zazikulu. Chabwino, chithunzichi chikugwirizana kwambiri ndi zochitika zapamwamba za chilimwe, zomwe zikutanthauza kuti kutchuka pakati pa mafashoni kumatsimikiziridwa. Kuwonjezera pamenepo, nyengo yosungirako nyengo yachisanu imakhala yodzala ndi madiresi osiyanasiyana (kuphatikizapo zovala zojambula bwino, komanso a A-shaped sarafans).
Nsalu zikuluzikulu za nyengoyi, malinga ndi Gap, zimakhala zowonongeka (ndipo zolembera zake zimakhala zozungulira), nsalu zonunkhira ndi za thonje (zonse zogwiritsa ntchito monophonic ndi zojambula kapena zolembedwa).
Kuwonjezera pa zokondwa mitundu, mu assortment wa Kusiyana zambiri zapamwamba ndi pastel shades.
Zosankha zosiyanasiyanazi zingathandize mafashoni kupanga zojambula zosiyanasiyana: kuchokera masewera kapena tsiku ndi tsiku, kuti azikondana kapena azisangalala.
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