Kuti mukhale ndi bizinesi yodalirika, nkofunika kuti musakhale ndi chidziwitso ndi luso lina m'munda mwanu, komanso mutha kugwiritsa ntchito njira zovomerezeka za psychology. Mmodzi wa iwo angatchedwe kuti azisokoneza maganizo. Timapereka kuti timvetsetse, choyambitsa - chomwe chiri ndi momwe chiyenera kugwiritsidwira ntchito.
Kodi choyambiriracho chimatanthauza chiyani?
Psychology of influence imayankhula za chomwe chimatanthauza kuyambitsa. Ponena izi, timatanthawuza kwathunthu njira zina zolamulira omvera. Kuchokera ku Chingerezi kumatanthauza "kuyambitsa". Mwa kuyankhula kwina, chirichonse chomwe chimayambitsa munthu ku chinthu china chimatchedwa trigger. Njira zoterezi zingakhudze munthu pa chidziwitso ndikuwathandiza kuchita zofunazo. Zotsatira za bizinesi zimakhala zothandiza kwambiri. Ikhoza kudzaza mawonekedwe olembetsa, kupanga malipiro, kupanga foni ndi zina zotero.
Pitani ku Psychology
Akatswiri amanena kuti vutoli mumaganizo a anthu ndi mmene anthu amachitira ndi khalidwe lawo, chifukwa amachitapo kanthu ngati akuyankhidwa. Osowetsa maganizo ali ndi makhalidwe awoawo. Chitsanzo chikhoza kukhala chinthu chomwe munthu ayenera kuwona zochitika zadzidzidzi. Choyamba chimene munthu amachitikira pangozi ndi mantha kapena mantha kuchokera ku mawonekedwe olimbikitsa. Izi zingakhale anthu akufuula kapena phokoso la galimoto. Munthu akadzitengera yekha, amakhumudwa kapena amamva zosiyana.
Yambani mu malonda
Otsatsa amadziwa kuti chotsatsa pa malonda ndi kuphunzira zolimbikitsa ndi zifukwa zomwe zinapangitsa ogula kuchita zochitika zina pa tsamba. Amayankha funso lomwe chifukwa chake munthuyo adagula izi, osati chinthu china, chifukwa chake adagula lero, osati mwezi umodzi. Fufuzani zinthu zonsezi zomwe zimayambitsa malonda. Kuyambitsa malonda kumaphatikizapo kuphunzira zochitika zina zomwe zimakhudza zofuna za makasitomala.
Chitsanzo ndi nyengo ya malonda kwa zinthu zina. Mtundu uwu wa malonda uli ndi zipangizo zake zenizeni. Mmodzi wa iwo - makalata apadera-oyambitsa, omwe ayenera kukhala akatswiri. Mwa iwo, wogula aliyense angathe kupanga mapangidwe apadera apadera, omwe apangidwa mothandizidwa pophunzira khalidwe la ogula. Ndi njira yoyenera, makalata oterowo akhoza kupereka zotsatira zabwino.
Otsutsa Maganizo
Ngakhale munthu wamalonda wolakalaka ayenera kudziwa kuti kuganiza kwa maganizo ndikumangoyamba kumene kumayambitsa mtundu wina wa maganizo mwa munthu ndipo nthawi yomweyo kumayambitsa chilakolako chosatsutsika kuti achitepo kanthu. Kufunsa funso, choyambitsa - chomwe chiri, muyenera kumvetsera buku la Robert Chaldini lakuti "Psychology of Influence". Wolembayo akulankhula za iye, monga za njira inayake yomwe ingathe kuwonetsa munthu aliyense. Mu malonda, zokopa zimagwiritsidwa ntchito pamaganizo osiyanasiyana:
- mantha;
- chifundo;
- chimwemwe;
- nkhawa.
Mu psychology, mawuwa amagwiritsidwa ntchito pofotokoza khalidwe la munthu. Ambiri akukhudzidwa ndi zomwe zimayambitsa maganizo, zomwe lingaliroli limatanthauza komanso momwe angagwiritsire ntchito bwino. Ichi ndi chochitika china, kapena chinthu chomwe chimangopangitsa kuti achite. Mwa kuyankhula kwina, vuto linalake kapena zochita zingathe kuchitapo kanthu mwachindunji. Chochitika ichi chidzakhala choyambitsa.
Khulupirirani Trigger
Munthu aliyense wamalonda wamakono ali ndi webusaiti yake yake ndipo amadziwa za chigamulo. Nchifukwa chiyani mlendo ayenera kukukhulupirirani inu ndikusankha kuchokera kuzinthu zambiri? Ngati mutengeza malonda anu kapena zinthu zomwe zili pawebusaitiyi, mukhoza:
- Ma diplomasia, mphoto, zoyenera.
- Siyani maganizo abwino ochokera kwa makasitomala oyamikira.
- Gwiritsani ntchito mauthenga a pa intaneti ndi malangizo.
- Ikani fomu yowonjezera yankho.
Otsatsa Malonda
Pofuna kugulitsa katundu ndi ntchito, nkofunika kuti musapange mankhwala apamwamba komanso kukhala katswiri pazomwe mukuchita. Ntchito yofunikira idzasintha njira zosiyanasiyana zamaganizo. Ponena kuti choyambitsa - njira yabwino kwambiri yokopa chidwi cha makasitomala angapo, ngakhale oyamba kumene ayenera kudziwa. Pakati pa ogulitsa malonda abwino:
- Zapadera . Ofuna makasitomala amafunika kudziwa chomwe chikugulitsidwa ndi kuti chikhoza kugulidwa.
- Chitani zonse kwa ogula . Munthu ndi cholengedwa chaulesi, choncho ngati atapatsidwa chiwerengero chowerengera mtengo ndi chiwerengero chochepa cha minda mu fomu ya mawonekedwe, padzakhala mwayi waukulu kuti munthu adzalandire mwayi umenewu.
- Lingaliro la uhule . Mwa kuyankhula kwina, ngati wogula angadziwe kuti mankhwalawa agula kale ndi anthu ambiri, ndiye kuti akhoza kukhala ndi chikhumbo chogula kapena kugwiritsa ntchito ntchito.