French Connection ndi mtundu wa British, umene mu 1969 unakhazikitsidwa ndi Stefan Marx. Poyamba, ubongo wa wogulitsa malonda unali sitolo yodzichepetsa, kumene ungagule zovala za akazi. Stefan wawo Marx adasokera kuti adziwe. Komabe, bizinesi inayamba pang'onopang'ono kwambiri, choncho anaganiza zopititsa patsogolo zokopa ndi amuna. Mu 1972 panali chikwama choyamba cha zovala za amuna pansi pa chizindikiro cha French Connection. Ngakhale kuti mtengo wa demokarasi unali wosiyana, unali wosiyana ndi mawonekedwe a nthawi, choncho unagulitsidwa mofulumira kwambiri. Kupambana kunamulimbikitsa Stefan Marx kuti apange zovala za amayi ndi ana nthawi zonse. Tiyenera kuzindikira kuti zovala za ana a French Connection zimasiyana ndi akuluakulu okha. Chifukwa chogwiritsira ntchito, wojambulayo amagwiritsa ntchito zipangizo zomwezo ndi njira zomwezo.
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Kutsutsa mafashoni
Patapita zaka zisanu ndi chimodzi, Stefan Marx anapempha kampani yake yapamwamba dzina lake Nicole Fari, amene kale ankagwira ntchito ndi makampani a ku Italy ndi a ku France. Iye anakhala woyambitsa wamkulu wa mtundu wa French Connection. Koma kupanga chifukwa cha kuchepa kwa kugula kunasiya kukhala kofunikira, zomwe zimaika kampani pamphepete mwa bankruptcy. Zaka khumi za kuyesa kubwezeretsanso chizindikirochi zinapambana. Kale kumayambiriro kwa zaka za m'ma 90ties, mtundu wa French Connection unayambanso kutsogolera mafakitale a ku Britain. Kubwezeretsanso ndi kulengeza malonda kwambiri, komwe kunkadziwika ndi kukwiya, kunathandizira izi. Kampani ya France Connection inatchulidwanso kuti ipange. Kwachidule, poyamba, kufotokozera (French Connection United Kingdom), yomwe inalembedwa m'makalata otsika, ambiri adawona mawu omwe akugwera pansi pazifukwa. Zonse sizikanakhala zopanda kanthu, koma mu msonkhano wamalonda izi zinali zamakono zokometsera. Inde, izi sizikanatha kusamalidwa. Anthu a ku London adadandaula kwambiri za kunyalanyaza kosautsa komwe kunawagwera pamabwalo akuluakulu. Pamene zoyesayesazo zinapitilira, zovala za fashoni, nsapato, matumba ndi zonunkhira French Connection anathawa ngati mikate yopsa!
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Kutsatsa zamatsenga kwachita ntchito yake. Ndalama za kampaniyo zakhala zodabwitsa. Ma mods ndi akazi a mafashoni anali kuyembekezera kugulira kavalidwe, nsapato kapena t-shirt ya France Connection ndi zovuta zowonjezera. Masiku ano, British brand ili ndi malayisensi osiyanasiyana omwe amakulolani kuti musabereke zovala, zovala, nsapato ndi zonunkhira, komanso zakumwa zoledzeretsa, ngakhale makondomu.
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Ndili ndi kampani ya France Connection ndi wailesi yanga. Koma m'chaka cha 2006 mtunduwu ndi chitukuko china chokhudzana ndi malonda a atsikana awiri omwe sali achikhalidwe chawo chogonana chinadzipepetsanso pachiopsezo chachinyengo. Mwachiwonetsero, mutu wa fcuk wadzivulaza wokha. Lero, zovala za kampani ya ku Britain zimapita pansi pa dzina loyambirira la French Connection.
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Zosangalatsa zokha
Zovala, zopangidwa ndi ojambula a British brand, ndi zapamwamba kwambiri. Zapangidwira moyo wa tsiku ndi tsiku. Zomwe zaka zomwe mankhwalawa amawerengedwa zimakhala zaka 35 mpaka 40, koma amayi achikulire adzatha kubwezeretsa zovala zawo . Zovala, nsonga, mathalauza ndi zazifupi zimakulolani kuti muzipanga zojambulajambula tsiku ndi tsiku , zodzala ndi mzimu wa UK, ndi nsapato, nsapato za minofu, otayika, zotchinga ndi nsapato French Connection idzakupatsani chitonthozo chosasinthasintha. Mfundo yakuti katundu wa chizindikiro ichi akuyenera kuwonetsedwa ikuwonetsedwa ndi zonyansa zambiri za nyenyezi zotchuka padziko lonse m'misewu ya mumsewu mu zovala zochokera ku France Connection.
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