Zotchuka ndi zovomerezeka ndi amayi onse opangidwa ndipamwamba padziko lonse, American Secret Secret ya America, kupanga zovala, zovala ndi zipangizo kwa akazi, zinakhazikitsidwa, zosamvetseka, ndi munthu. Roy Raymond, yemwe sanathe kusankha zovala zapachiyambi ndi zokongola monga mphatso kwa mkazi wake, anaganiza zopanga kampani yomwe ingabereke zovala zoterozo. Kale mu 1977 sitolo yoyamba idatsegulidwa, ndipo lero aliyense akudziwa za kampani yake. Ndipo zitsanzo za "Victoria Secret" zinathandiza kwambiri pa izi. Pawonetsero wotsatira wapachaka watsopano wophimba zovala m'chaka cha 1997, atsikanawo anapita kumalo ozungulira ndi mapiko a angelo, agulugufe, fairies, mbalame zachilendo. Panali zitsanzo zisanu palimodzi, ndipo pambuyo pawonetsero iwo adzalandire mphotho ndi kutulutsidwa ku "kusambira kwaulere". Koma kupambana kwawonetsero kunali koopsa kwambiri moti Stephanie Seymour, Helen Christensen, Karen Mulder, Daniel Pestov ndi Tyra Banks anaganiza zochita ntchito zina zambiri. Pambuyo pake, chiwerengero cha "Angelo" chinawonjezeka kufika pa khumi, zokongola zina zidapindula ena, koma zotsatira zake zinali zofanana - ziwonetsero zazikuluzikulu zinakopa anthu, ndipo malonda a mankhwala a Victoria Sekret adawonjezeka. Kuyambira nthawi imeneyo, atsikanawo amatchedwa "angelo", ndi "Victoria Secret" - kampani yomwe imapanga zovala kwa munthu wosakwatira.
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Zinsinsi za "Angelo"
Osati mafano onse a "Victoria Secret" ali ndi mwayi wotchedwa "Angelo". Mwa atsikana zikwi zingapo omwe ali ndi makhalidwe abwino, "Angelo" ndi magulu. Zithunzi zabwino kwambiri za "Victoria Secret" ndikuthandizira chithunzi cha mtundu wa mafashoni, zomwe zakhala zikugwiritsidwa ntchito mu makasitomale, zomwe zimagwira ntchito pazochitika zazikulu za chaka - Sonyezani Victoria's Secret Fashion Show. Zingawonekere, ndizovuta zotani zomwe mungasankhe, ngati zitsanzo zonse zili ndi maonekedwe abwino ndi maonekedwe okongola? Koma magawo a zitsanzo za "Victoria Secret" amasiyana ndi miyezo. Choncho, chitsanzo ndi kukula kwa masentimita 177 akhoza kukula udindo wa "mngelo", ndipo ma volume ake sayenera kupitirira chokhumba 90-60-90. Koma sizo zonse! Choyamba, azitsanzo za Victoria Sikret sizimayi okongola, koma atsikana omwe ali ndi masewera olimbitsa thupi, ali ndi mawere obiriwira. Poyang'ana pa iwo, payenera kukhala osayanjana ndi anorexia , kugwidwa ndi njala ndi zakudya zopanda malire. Chimwemwe, chithumwa, charisma, moyo wathanzi - izi ndizo zofanana ndi zitsanzo zabwino kwambiri za "Secret Secret". Kuwonjezera apo, kuponyedwa ndi ufulu wokhala ndi mabungwe awiri okha omwe amagwiritsidwa ntchito padziko lonse - Ford ndi Elite. Kuti mukhale "angelo" khumi, ndikofunikira kukhala wogwira ntchito mwa imodzi mwa mabungwe a New York, omwe sali ophweka.
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Zithunzi zotchuka kwambiri komanso zofunikira kwambiri za Victoria Secret ndi Candice Swainpole, Dautzen Cruz, Miranda Kerr, Alessandra Ambrosio, Carolina Kurkova, Marisa Miller. Mafano a ku Russia mu udindo wa "Angelo" "Secret Secret" ndizosowa kwambiri. Wopambana kwambiri anali Russia Irina Shake. Atsogoleri a USA ndi Brazil akutsogolera. Koma m'masewero atsikana a ku Russia adagwira nawo kangapo kamodzi (Evgeniya Volodina, Anna Vyalitsina, Valentina Zelayeva, Tatyana Kovylina, Alexandra Pivovarova, Natalia Poly, Vlad Roslyakova, Katya Shchekina). Alessandra Ambrosio, Adriana Lima, Carly Kloss, Kare Delevin, Jessica Hart, Jordan Dunn, Hilary Roda, Joan Smalls, Magdalena Frakovyak ndi Marina Lynchuk. Atsikana awa amalandira malipiro apamwamba kwambiri, amakhala moyo wadziko, amasamba mumdima wa ulemerero wa dziko. Mosiyana ndi zitsanzo zamtundu wa anorexic, zomwe zimawoneka m'mabwalo a dziko lapansi, asungwana omwe anali ndi mwayi wokhala mgwirizano ndi kampani ya Victoria Sitrik amadzetsa thanzi, kudzidalira ndi kukongola. Amafuna kuwoneka ngati mamiliyoni a akazi.
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