Dzina loti Benetton padziko lonse limadziwikanso kwa aliyense lero. Ndilo kampani yaikulu kwambiri ya nsalu. Chiwongoladzanja chake chaka ndi chaka chili pafupi 2 biliyoni. Zovala, nsapato ndi zovala zomwe kampani iyi ya ku Italy imapereka nthawi zonse imakhala yabwino komanso yokongola. Mitundu yowala ndi chinthu chofunika kwambiri pa chizindikirocho. Msonkhano wa Benetton uliwonse umakhala wapadera, wokhazikika komanso wosadziwika. Gulu lokonzekera nthawi zonse limadabwitsa wogula, osapanga zokhazokha, komanso zinthu zothandiza.
Mbiri ya Triumph
Mbiri ya chilengedwe ndi chitukuko cha Benetton ndi yosangalatsa komanso yoyambirira. Amaphunziridwa ngakhale m'masukulu a zachuma ku mayunivesite a Stanford ndi Harvard. Ndipo zonsezi zinayamba ndi chikasu chowala chojambulidwa, chomwe chinapatsa Julian kwa mchimwene wake Luciano Benetton. Panthawiyo, mu 1965, ndi lingaliro lopanga bizinesi. Bungwe la Benetton linayamba bwino komanso mofulumira. Kuyambira zaka za m'ma 80, mtunduwu wakhala wotchuka padziko lonse lapansi. Makasitomala ambirimbiri anali ndi zotsatira zopambana. Bungwe la Benetton ndi mbiri yake ndi chitsanzo chotsanzira amalonda amakono komanso umunthu wapamwamba.
Malamulo a Benetton
Zovala zazimayi Benetton imapangidwa mwachizoloŵezi chachikale, chosasangalatsa, chobwezera komanso chokongola. Okonza amagwiritsa ntchito nsalu zosiyanasiyana: thonje, cashmere, mohair, linen, thonje, ubweya, viscose ndi ena.
Zovala za Benetton 2013 zokongola, zomasuka komanso, monga nthawi zonse, zowala. Msonkhano wa Benetton masika-chilimwe 2013, kugogomezedwa kunayikidwa pa zovala za amuna. Mtundu wina wa nyengo ndi masiketi ndi zazifupi. Musaiwale za Chalk. Awa ndi magalasi a magalasi, a neon pantyhose, a scarves, a turbans, zipewa zoyambirira. Okonza Benetton amaumirira pa kugula thumba lachikwama. Chizindikiro cha Benetton chimaperekanso nsapato zokongola. Nsapato, nsapato za ballet, nsapato za zikopa, nsalu ndi leatherette nthawizonse zimakhala zokongola komanso zogwira mtima.
Chotsopano chatsopano
Mu mitundu ya United United mitundu mitundu ya Benetton chatsopano chatsopano. Izi ndi zowonongeka, zachikondi, zokongola. Zapangidwa kuti zigogomeze zonse zachikazi ndi kukongola. Okonza amasewera ndi mitundu ndi mithunzi. Zapamwamba kwambiri ndi pichesi, kirimu, chikasu, dziko lapansi, zoyera, imvi, komanso mitundu ya emerald, fuchsia, mandarin, poppy ndi kumwamba. Zovala zokongoletsedwa ndi mitundu yonse ya zojambula, mikwingwirima, mapangidwe ojambula.
Jeans Benetton - iyi ndi kampani ya chip. Mu nyengo yatsopanoyi, chikhalidwecho chidzakhala ngati thalauza tating'onoting'ono komanso tchuthi tating'onoting'ono tokongola achikasu, ofiira, ofiira, a lalanje ndi a buluu.
Mabotolo a Benetton nthawi zonse amakhala ogawidwa. Mu nyengo yatsopano, zovala zamatchikwi, zovala zamtengo wapatali, zophimba zopanda manja ndi jekete zofiira zimatchuka.
Benetton ndi kampani yake yatsopanoyi ndi chizindikiro cha kupambana ndi kupambana kwapamwamba.
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