Kampani yotchuka kwambiri padziko lonse yopanga maseĊµera a Nike anayamba ntchito yake pafupifupi zaka makumi asanu zapitazo, mmbuyomo mu 1964. Panthawi imeneyo, palibe amene adatha kuona kuti chizindikiro ichi sichidzangokhala bwino, komanso chimodzi mwa atsogoleri a msika. Poyamba, oyambitsawo ankangotenga nsapato zokha, koma potsiriza anayamba kupanga zovala. Kufikira lero, chimodzi mwa zinthu zotchuka kwambiri ndi zikopa za akazi a Nike - okongola, omasuka ndi okongola.
Ubwino wa zovala za Nike
Nike anayamba kupanga zipewa zazimayi mu 1978. Chitsanzo choyamba, choperekedwa kwa anthu, chinatchedwa Windrunner. Chochititsa chidwi n'chakuti patatha zaka zopitirira 35, mipikisano ya mphepo yotereyi sinatayidwe. Kodi chinsinsi chawo ndi chiyani ndipo n'chifukwa chiyani zovala za Nike zimakhalabe ndi malo apamwamba pa masewera?
Chimodzi mwa ubwino waukulu wa mtundu wotchuka ndi chiĊµerengero choyenera cha mtengo ndi khalidwe. Ngati iwe usanakhale wabodza, koma choyambirira, khalani otsimikiza - mtundu uwu wa zinthu udzakukhalitsani kwa zaka zambiri, popanda kutaya katundu wake. Kupukuta masewera azimayi otchedwa Nike amagwiritsa ntchito mitundu iwiri ya nsalu - polyester ndi nylon.
Chovala cha polyester n'chokwanira paulendo, masewera oyendayenda komanso zachilengedwe. Zimakhala zosavuta kusamalira, kuwala, kuzungulira ndi kupukuta mosavuta. Pogwiritsa ntchito zida zonyamula nylon, ubwino wawo waukulu ukhoza kutchedwa kutayirira ndi kuvala madzi. Zovala zoterozo ndizofunikira kwambiri pa ntchito tsiku ndi tsiku, kuyenda kuzungulira mzindawo.
Ndi chovala chotani cha Nike windbreaker?
Zomwe muyenera kuvala ndizovala zowonjezera zazing'ono monga azimayi a ku Nike, wina sangathe kungotchulapo zachinthu chokongola komanso chachichepere pa mafashoni - masewera olimbitsa thupi! Tsopano akazi a mafashoni sayenera kuvala chovala chamasewera, kuphatikizapo mathalauza, sneakers kapena sneakers.
Ndi mvula yokongola yotchedwa Nike mphepo yamkuntho, mumatha kuphatikiza zovala zazing'ono, ma leggings ndi jeggings, ndipo m'malo mwa nsapato zamasewero, olemba masewera amalangiza kuti azivala kuvala kofiira kapena ma mocasins. Kwa iwo omwe safuna kugawanika ndi dziko lonse lapansi ndipo nthawi yomweyo amafuna kukhala pamtsinje wa "mafashoni", timakonza kuyesa zitsulo pamphepete - zokongola komanso zosangalatsa kwambiri.
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