Kampani yomwe yapita kutali ingakhoze kulengeza lero kuti "zonse ndi zotheka"! Inde, masewera a zikopa Adidas lero ndi otchuka pakati pa akazi a mafashoni a mibadwo yonse ndi ntchito. Kodi chinsinsi cha mtundu wotchuka wa masewera ndi chiyani, nanga n'chifukwa chiyani atsikana ambiri amakonda?
Mitundu ya masewera a Adidas: chinsinsi cha kutchuka
Kuphatikiza pa khalidwe lopitirira ndi mbiri yachitsulo, mkazi amafunikira zambiri "zokondweretsa" zifukwa zosankha chizindikiro. Mwamwayi, opanga amachita ntchito yabwino kwambiri pantchitoyi:
- matumba amapangidwa ndi zipangizo zolimba kwambiri, zomwe zimagwiritsa ntchito njira zomwe adzayenera kugawa;
- Pali zizindikiro zambiri zojambula (kuchokera ku matumba pofuna masewera ena kumasewero apamwamba) ndipo kugonana kwabwino kumapezeka mosavuta kwa iye mwini;
- Zamagetsi ndizothandiza kwambiri komanso chifukwa cha nsalu zopanda madzi zonse zomwe zili mkati mwake zidzakhala zotetezeka mulimonsemo;
- ojambula nthawi zonse "amawongolera zozizwitsa" ndikuwongolera mafashoni, ndikusankha malingaliro apamwamba komanso oyambirira kuti apange luso lotsatira.
Zikondwerero zazimayi kwa azimayi Adidas: sankhani zitsanzo
Lero chizindikiro chodziŵika bwino chimapereka mizere iwiri ikuluikulu: matumba a masewera ndi masewero owonetsera masewera. Ngakhale chizindikiro chotchuka chikuyendera limodzi ndi nthawi ndipo nthawi zonse chimagwirizanitsa ndi ojambula otchuka kwambiri padziko lonse lapansi, chofunika kwambiri chimakhala masewera. Mwachitsanzo, Stella McCartney wotchuka adagwira nawo ntchito yokonza masewera olimbitsa thupi. Zikopa zinakhala zovuta komanso zosavuta. Mukhoza kuika nsapato ndi zovala, zopangira zofunikira. Koma siziwoneka zovuta. Chilichonse chiri chophweka, ndipo chikhalidwe cha chida chakuda ndi choyera chimakhalabe chojambula ndi choyenera.
Mtundu wachiwiri wa zikwama za masewera Adidas ndi zowonjezereka ndipo zakonzedwa kuti zigwiritsidwe ntchito tsiku ndi tsiku. Zitsanzozi zimagwirizanitsidwa bwino ndi zovala ndi kachitidwe ka sport kezhual. Posachedwapa, ojambula achokapo pang'ono ku miyambo ndipo pamatumba panali zojambula zambiri ndi mitundu. Adidas kwa mzindawo ndi otchuka kwambiri pakati pa maseŵera a masewerawa. Chisokonezo choterechi chotchuka Y-3 chinapanga zikomo chifukwa chazochitika, zamakono zamakono komanso zamtengo wapatali. Wopanga mapangidwe amapereka matumba a Adidas masewera ofanana mawonekedwe a pa square ndi mapepala ambiri amakono omwe ali ndi mafupiafupi. Amagwirizana kwambiri ndi kalembedwe ka achinyamata ndipo adatsimikiziranso kuti makampani a masewera angathe kupanga zovala tsiku ndi tsiku.
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