Pofuna kugogomezera chodziwika cha chinthu chilichonse kapena mankhwala, mawu akuti "chizindikiro" amatchulidwa. Zimathandiza kusiyanitsa ntchito za opanga osiyana. Mwini wake walamulo angakhale munthu wokhala ndi malamulo a IP kapena bungwe lalamulo ndi mawonekedwe aliwonse alamulo omwe akuchita nawo malonda.
Chizindikiro ndi chiyani?
Chizindikiro ndikutchulidwa kofunikira kuti munthu azidzipangira yekha zinthu, malonda ogulitsa. Ufulu wawo umatetezedwa ndilamulo. Mwini wa chizindikiro akhoza kuletsa ena kuti asagwiritse ntchito popanda mgwirizano. Ngati malonda kapena chizindikiro chofanana ndicho chikuphatikizidwa mosaloledwa pamakalata kapena phukusi la mankhwala, ndiye kuti zotengerazo zimaonedwa ngati zabodza ndipo ziyenera kuwonongedwa.
Chizindikiro chikamaloledwa, mwini wake amalandira kalata yapadera. Mwalamulo, mayina pawokha akhoza kukhala zithunzi, mawu ndi zina zofanana za mtundu uliwonse. Chikhalidwe chachikulu ndi chakuti chizindikiro chili ndi kuzindikira ndi kusiyana pakati pa katundu ndi maofesi ofanana.
Chizindikiro ndi chizindikiro - zosiyana
Lingaliro la chizindikiro ndi chizindikiro chakutanthauziridwa pafupifupi pafupifupi. Palibe kusiyana kwakukulu pakati pawo. Koma ngati chizindikiro chimayamba mu bizinesi pamlingo wa malamulo, chizindikiro chake ndikutembenuzidwa kwa TM abbreviation (trade mark). Izo sizinalembedwe ndi obala, ndipo zimagwiritsidwa ntchito pokha pa mayiko apadziko lonse. Chizindikiro ndi chimodzi mwa zigawo za chizindikiro, zomwe zimasonyeza kuti mwiniwakeyo ndiye amene amachititsa kuti zinthu zikhale bwino kapena ntchito.
Zolemba zamalonda zimagwira ntchito
Chizindikiro chilichonse chimagwira ntchito zingapo:
- Zosiyana . Ndiyo malo enieni, monga momwe zizindikiro ndi mafano zimasonyezera kuti ndiyekhayekha wa wopanga mankhwala. Kuti mugulitse bwino mankhwalawa, chizindikirocho chiyenera kukhala chowala komanso chosakumbukika.
- Kudziwa kapena kudziwa . Ndikofunika kudziwitsa zinthu, kudalira pazosiyana. Chifukwa cha logo, ogula amatha kudziwa zomwe zimagulitsa katundu.
- Kudziwa yekha . Amatsindika za katundu wa katundu ku gulu lina la katundu ndi wopanga.
- Kutsatsa . Kupititsa patsogolo mtunduwu, ndikofunika kuzilenga mosavuta, zooneka pa phukusi. Kulembetsa kolondola kwa chizindikiro ndikofunikira. Kwa ogulitsa iwo ayenera kupanga mabungwe okondweretsa.
- Chivomerezo . Ntchitoyi ndi yofunikira kuti wogulitsa malonda amvere khalidwe lapamwamba, mwinamwake chizindikiro chake chidzasokonezedwa.
- Chitetezo . Mu lamulo muli chitetezo chalamulo cha chizindikiro. Chifukwa cha izo, wopanga akhoza kuteteza katundu wake ku fake. Ngati mwiniwake akufuna kugwiritsa ntchito chizindikirochi mosemphana ndi malamulo, amaphwanya malamulo. Pakuti izi ziyenera kukhala ndi udindo.
- Psychological . Ntchitoyi ikugwirizana kwambiri ndi malonda. Ngati ogula adawona chizindikiro pa chinthu chomwe chinadziwonetsa bwino, ndiye kuti adziŵa kuti ichi ndi chipangizo chamtengo wapatali.
Mitundu Yogulitsa
Zogulitsa zonse zimagawidwa kukhala mitundu ndi zinthu, mawonekedwe, umwini. Pazinthu pali mitundu iwiri ya zizindikiro: zolemba ndi zothandizira. Ndi umwini wa anthu ogulitsa malonda akhoza kukhala ogwirizana ndi munthu aliyense. Palinso zosiyana zambiri - chizindikiro chophatikizana, chomwe chikuphatikizapo mawu, mawu ndi zithunzi. Malingana ndi mawonekedwe a ziwonetsero, zizindikiro zosiyana za katundu zimagawidwa kukhala zotsatirazi:
- mawu;
- zitatu-dimensional;
- Chabwino;
- zomveka.
Kulembetsa zamalonda
Kuti mukhale mwiniwake, muyenera kupeza ufulu pa izo, pokhala kale munapanga mayina apadera. Mukhoza kulemba chizindikiro mwa kuyankhula ndi akuluakulu a boma ndi ulamuliro. Chikhalidwe chimapatsidwa kalasi ina kapena makalasi angapo. Malinga ndi kuchuluka kwa ndalama zawo, mtengo wa zolemberazo udzakhala wosiyana. Mipingo yowonjezera, mtengo wokwera mtengo kwambiri.
Musanayambe kulemba chizindikiro cha chizindikiro, muyenera kufufuza mosamala kuti ndi anthu ati ndi zithunzi zomwe zingaloledwe kulemba. Pali zizindikiro zingapo zoletsedwa kuti zikhale zosiyana, ngati zimapereka zowonjezera kwa wogula, zonyenga.
Chitetezo cha msika
Mwiniyo ali woyenera kugwiritsa ntchito chizindikiro, komanso chifukwa chokhala choletsedwa. Pofuna kuteteza chizindikiro cholembedwera, chilembo "R" chimagwiritsidwa ntchito. Ndizozoloŵera kuziika kumanzere pamwamba pa logo, koma zikhoza kuikidwa pamalo ena. Ngati muli ndi kalata iyi ya Chilatini, mungatsimikize kuti chizindikirochi chalembetsedwa ndipo chiphatso chapadera chaperekedwa.