Adidas wotchuka kwambiri padziko lonse akupitiriza kukondweretsa atsikana a dziko lonse lapansi, kumasula zida zatsopano zamasewera, apamwamba ndi zovala. Adidas okwera masewera achikazi mu 2014 ndi chitsanzo chabwino. Pa kavalidwe kameneka, othamanga ambiri otchuka apambana kupambana kangapo. Koma kwa iwo omwe salowerera nawo masewera olimbitsa thupi, zinthu zoterezi ndizozolowera zochitika komanso zoyenera. Atsikana a Adidas amakonda suti nthawi zonse amawoneka bwino.
Chinthu chilichonse chatsopano cha mtundu wachizindikiro chimasiyanitsidwa ndi chiyambi chake, chodulidwa bwino komanso chosakongola cha zipangizo zomwe zimagwiritsidwa ntchito. Zovala za atsikana za Adidas, zomwe zinalowa mu msonkhano wa 2014, zikuwoneka zamakono komanso zokongola. Ndipo izi sizodabwitsa, chifukwa woyambitsa wopanga chizindikiro ndi Stella McCartney , ndipo ndithudi akudziwa zomwe ziyenera kukhala zovala zoyenera komanso zothandiza kwa amayi.
Lero kwa atsikana suti ya Adidas masewera sakhala yabwino komanso yotonthoza, chifukwa nthawi zomwe zinkaonedwa kuti sizilandiridwa m'malo amtundu kuti ziwoneke mu zinthu zoterezi zadutsa. Sewu yapamwamba yamasewero kuphatikizapo nsapato za mtundu ndi chizindikiro cha kukoma mtima ndi kulemekeza.
Miyambo mu 2014
Adidas yatsopano imapereka mitundu yambiri ya masewera a masewera. Monga nthawi zonse, amasiyanitsa malemba, amapereka ufulu woyenda. Mu mndandanda wa Clima Lite, mungathe kuona zithunzithunzi zokongola zomwe zimagwiritsa ntchito zakuda kuphatikiza zakuda ndi zofiira, zoyera, ndi zamtundu. Koma kwa okonda kuyanjana kwakukulu kulipo zitsanzo zabwino. Zosangalatsa kwambiri zimakhala ngati mtundu wa buluu, wofiira ndi mikwingwirima yoyera yatsopano. Msonkhanowu umakhalanso ndi zitsanzo za violet zamasulidwe komanso pinki yokongola. Wolamulira wa suti zakuda akuwonetsedwa ndi zitsanzo zambiri zomwe ojambula amayesera zosiyana siyana za malo okhalamo zoyera zoyera.
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