Sneakers akhala atachokapo pa udindo wa nsapato za masewera ku gawo la tsiku ndi tsiku. Iwo, omwe amafanana ndi ma cashew , tsopano amapangidwa ndi okonza mafashoni ndi opanga otchuka a zovala. Pakati pa mabungwe akuluakulu apadziko lonse, makola a Fila ali ndi mphamvu.
Fila: mbiri ya brand building
Fila kampaniyo inalengedwa kumayambiriro kwa zaka zapitazo ku Italy ndipo adalandira dzina lake pazomwe adayambitsa - abale Phil. Poyamba chinali ntchito yopanga zovala, kenako kupanga zovala zowonjezera, ndipo zaka 62 zitangoyamba kuonekera mu 1973, ntchito yaikulu ya kampaniyo inali kupanga masewera (makamaka tennis). Kenaka chojambula chake choyamba chinawonekera: "F", lolembedwa ndi malo angapo. Zovala za mtundu uwu zinali zomasuka, zokongola komanso, ndithudi, zapamwamba. Kuonjezerapo, pakupanga kwake, padera, panthawiyo, teknoloji yopanda ntchito idagwiritsidwa ntchito.
Kupititsa patsogolo Fila monga masewera a masewera kunathandizidwa kwambiri ndi kuti nkhope yake inakhala Björn Borg, nyenyezi ya tenisi ya padziko lonse. Mu zovala za mtundu uwu, adapambana mpikisano wa Grand Slam nthawi khumi ndi ziwiri. Chitsanzo cha Borg chinatsatiridwa ndi ena othamanga omwe adasaina mgwirizano ndi kampani "Phil".
Patapita nthaŵi, kampaniyo inayamba kupanga zipangizo osati tennis, komanso galasi, kuthamanga, kusambira, kuthamanga. Kenaka adagwirizanitsidwa ndi mapiri, masewera okwera mapiri ndi magalimoto. Ndipo, ndithudi, anayamba kusamba nsapato za masewera.
Mu 90s mtunduwu unapeza mbiri yapadziko lonse, ndipo mu 2003 kampaniyo inagulidwa ndi makampani aakulu ochokera ku USA. Zaka zisanu zapitazi, chizindikirocho chinayang'aniridwa ndi "mwana wamkazi" wa ku South Korea waku South Korea ndipo adadziwika ku msika wa Asia.
Zingwe za akazi Fila
Kampaniyo Fila imapanga makoka a akazi nthawi zonse. Kawirikawiri, mtunduwu ndi woyera, imvi kapena wakuda ndi mapeto omveka ndi oyera kapena amitundu yosiyanasiyana. Mu mzere - monga:
- Mpesa;
- Velor;
- Maziko;
- Zazikulu ndi Zitali;
- Zojambulajambula;
- Thupi lamtundu;
- Miyoyo ya nsapato.
Ngati muli ndi chidwi choyambirira ndikukhala ndi nthawi yochuluka, yang'anirani chitsanzo cha Fila Akira yemwe sneaker wamkazi. Nsalu yapamwamba imathandizidwa ndi pulasitiki, yomwe imayendetsa phazi kuti sneaker azikhala "mwendo" mwendo. Mpando wapamwamba umakulepheretsani kuti musadandaule ngati mukuyenera kupita mumsewu mwamsanga mvula itatha, ndipo ethylene vinyl acetate, yomwe imapangidwira yokha, imapanga nsapato ndi kuwala.
Ndi chotani chovala zovala zamayi za Fila?
Popeza nsapato ziri, choyamba, nsapato za masewera, zikhoza kuphatikizidwa bwino ndi zovala zofanana. Komabe, iwo adzawoneka okongola ndi jeans kapena mathalauza a khaki, ndi malaya a akazi, thukuta, jekete lachikopa . Mawu omveka bwino pa mapulotechete, ngati akufunidwa, akhoza kuchepetsedwa ndi chida chokhala ndi mtundu womwewo: thumba, chibangili, ndolo.
Zisakasa zoyendetsa Fila
N'chifukwa chiyani othamanga amakonda kuphunzitsa zovala ndi nsapato? Choyamba, chifukwa chakuti ndi yabwino kwambiri kuphunzitsa. Nsapato zothamanga zogwiritsa ntchito Fila, monga zinthu zina zamasewera za kampaniyi, zakonzedwa mwaluso kuti zikhale zomasuka kuzichita.
Pakati pa zitsanzo zoterezi, zokondweretsa kwambiri, mwinamwake, zidzakhala zovina za Fila Surrei. Ndizovala zamkati, zomwe zikutanthauza "kupuma bwino". Chokhachokha chimakhala ndi zina zowonjezera chifukwa chazomwe zimapangidwira. Ndipo iwo ali mofulumira kwambiri ndipo mwachidwi amavala nsapato: palibe chifukwa chotsitsira nthawi yowumirira kapena kukakamiza.
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