Mtundu ukhoza kukopa ndi kubwezeretsa, kusangalatsa kapena kupereka lingaliro la mtendere ndi bata. Zinyama zokongola sizinayesedwe ku malingaliro, koma kumverera kwa munthu. Mtundu uliwonse umayambitsa maubwenzi opanda chikumbumtima mwa ife ndipo umakhudza chikhalidwe cha maganizo-maganizo. Psychology ya kulingalira malonda ikugwiritsidwa ntchito ndi kuphatikiza mitundu yosiyanasiyana. Werengani zambiri za izi.
Osati zophweka
Njira zotsatsa malonda zimadalira kwambiri malingaliro achilengedwe a munthu wina wamithunzi. Psychology ya malonda akunja ndi wailesi yakanema imachokera pa zamankhwala ambiri, zakuthupi ndi zamaganizo za mtundu. Tiyeni tione ena mwa iwo:
- zofiira. Wotentha ndi wokwiya, zimalimbikitsa ubongo. Chofiira - chizindikiro cha ngozi ndi choletsedwa, chimapangitsa munthu kukhala wosakayikira. Anthu ofiira amawakonda komanso amawakonda. Nthawi zamalonda nthawi zambiri zimakhala ndi zofiira kapena imvi;
- lalanje. Mthunzi wokondwa, umapangitsa kukhala ndi moyo wabwino komanso wokhutira. KaƔirikaƔiri imagwiritsidwa ntchito kuphatikiza ndi buluu, zomwe zimapangitsa kuti malonda adziwe kukhala ofunda kwambiri;
- chikasu. Amakopa chidwi ndipo amakumbukiridwa kwa nthawi yaitali. Zimayambitsa njala, zimakula chakudya. Kuwala kwa mtundu uwu kungayambitse kusokonezeka kwa khalidwe la maganizo, kotero ndibwino kuligwiritsira ntchito kuphatikiza ndi zobiriwira;
- zobiriwira. Kusamalitsa, kumachepetsa nkhawa ndi kutopa. Mthunzi wa wobiriwira umaimira mwatsopano ndi chilengedwe. Kuti asapangitse munthu kumverera kuti ndi wopanda pake, nthawi zambiri amagwiritsidwa ntchito kuphatikizapo zoyera kapena zakuda;
- buluu. Amagwiritsa ntchito mankhwala amalonda. Zimayambitsa kumverera kwa kuwala;
- buluu. Amapereka mphamvu mkati ndikupanga mgwirizano. Kukulolani kuti mupumule ndi kumenyana ndi nkhawa. Mtundu wokha uli ozizira;
- zofiirira. Zimathetsa mkangano wamkati, umakhudza mtima, mitsempha ya magazi, umapangitsa kupirira kwa thupi. Amagwiritsidwa ntchito pamodzi ndi zobiriwira kapena zofiira;
- Mtundu wakuda ukuimira kukhwima ndi kulimba.
Psychology ya mawonekedwe mu malonda, monga mtundu, imakhudza kumvetsetsa maganizo kwa munthu. Maonekedwe opanga majambulidwe omwe ali osiyana mu kuphweka kwawo (angapo, bwalo, katatu) ali mwamsanga kwambiri akuwoneka ndi owona ndi kukumbukira bwino.
Ma psychology of advertising ndi kulengeza "kutumiza" kokwanira. Cholinga chachikulu ndicho kulenga ndi kukopa ogulitsa ndi enieni ogulitsa malonda.
Psychology ya kulingalira kwa mtundu mu malonda, kaya ife tikuikonda iyo kapena ayi, imatipatsa malamulo athu posankha chinthu china. Izi ndizo zomwe kasitomala wotsatsa malonda amayembekeza, ndiye wopanga.