Kampani ya North Face inakhazikitsidwa zaka zoposa makumi asanu zapitazo. Amalenga ake anali akuluakulu mafilimu a moyo wawo wonse, motero, pogwiritsa ntchito mtundu wawo, anayamba kupanga zowonongeka ndi zipangizo zofunikira pa zokopa alendo, masewera ndi ntchito zakunja . Lero, mankhwalawa ndi otchuka kwambiri chifukwa cha khalidwe lake lapamwamba.
Mbiri ya mtundu wa North Face
North Face inabadwa mu 1966 mumzinda wa San Francisco. Woyambitsa wake Douglas Tomkins anali wokonda kwambiri mapiri, chotero mndandanda wa zosowa zake unali ndi zipangizo zamakono ndi zipangizo. Panthaŵiyi, panthawiyo ku America kunali ochepa opanga opanga mankhwala omwe amafunikira zokopa alendo ndi masewera oopsa, chifukwa chotsatira chomwe wothamanga mwiniwakeyo anayenera kuchita ndi kupanga zinthu zofunika kwa iye.
Kale mu 1968, mtunduwu unagulitsidwa kwa Kenneth Klop, yemwe atangotenga katunduyo adatsegula chomera chachikulu ku Berkeley. Panthaŵi imodzimodziyo, okonza mapulogalamu amapanga logo yatsopano, yomwe ndi chithunzi cha khoma la kumpoto kwa Half House. Kuyambira nthawi imeneyo, zipangizo zamakono ndi zochepa zogwiritsidwa ntchito popanga, zomwe zimatsutsana kwambiri ndi zotsatira za mphepo yamphamvu ndi mphepo.
Mpaka pano, chithunzi cha mtundu wa The North Face ndi zipangizo zamakono za akatswiri ochita masewera olimba, okwerera mmwamba ndi othamanga ena, mapepala apamwamba komanso abwino, mahema oyendayenda ndi zosangalatsa zakunja. Kuonjezera apo, kuyambira m'ma 1980, kampaniyi yakhala ikupereka zovala zotentha za nsalu ndi zipangizo zina, zomwe siziyenera kuwonetsera masewera, koma komanso zovala za tsiku ndi tsiku. Pomalizira, malo apadera mu kusonkhanitsa kwa mtundu uwu ndiwotentha kwambiri komanso omveka bwino zovala zamkati kwa amuna ndi akazi akuluakulu ndi ana a mibadwo yosiyana.
North Face Clothing
Mukusonkhanitsa kwa mtunduwu pali zinthu ziwiri zapamwamba komanso zapamwamba. Zovala zonse za mtundu wa The North Face zinatsimikizirika bwino mu nyengo iliyonse. Zimapereka chitonthozo ndi kutentha pamene kuzizira kunja, motetezedwa kumateteza mphepo, chinyezi, dothi ndi mphepo, komanso, sizimapangitsa kusuntha konse. Kuwonjezera apo, zovala za wopanga uyu zikuwoneka mozizwitsa komanso zokongola.
Chovala Chokwera North Face
Kuphatikizira kwa mtunduwu kumaphatikizapo pansi mabulosi a nyengo yozizira ndi yotsalira. Zotsambazi zimakhala ndi zosavuta, zooneka zokongola komanso zamasamba abwino. Choncho, jekete laling'ono la North Face, lomwe limapangidwira nyengo yachisanu, limatha kutentha mwiniwakeyo kutentha kwa madigiri 30 ° Celsius. Zosankha za nyengo ya miyezi isanu ndi iwiri zimakhala zochepa kwambiri, kotero zimapereka chitetezo chokwanira pa kutentha kwa -5 mpaka + madigirii.
Maketi Akutsika North North Face ali ndi zowala, koma mwachidule. Oimira zachiwerewere ndi otchuka kwambiri, omwe angakhale othandiza - a imvi, a mdima kapena a bulauni, kapena owala ndi okongola, mwachitsanzo, pinki kapena mandimu-chikasu. Kuonjezerapo, njira yomwe amaikonda ya opanga chizindikirochi ndi kuphatikiza mitundu iwiri yosiyana, mwachitsanzo, yofiira ndi yakuda kapena yachikasu ndi buluu.
Jacket The North Face
Kwa nyengo zosiyana pa kusonkhanitsa kwa mtunduwo muli mitundu yambiri ya jekete, zosiyana ndi maonekedwe a matenthedwe, mapangidwe ndi ntchito. Zosankha za nyengo ya miyezi isanu sizinayambe, koma nthawi iliyonse yozizira jekete The North Face imathandizidwa ndi kusungunuka kwapamwamba kopangidwa ndi zachilengedwe kapena zopangidwa. Chifukwa cha kugwiritsa ntchito matekinoloje amakono, zinthu zonsezi sizimapangitsa kuti zisamakhale zovuta pa masokosi ndipo zimakhala ndi mphamvu yotentha yapamwamba.
Mitundu yambiri ya jekeseni ya chizindikiro ichi ili ndi zinthu zina zambiri zowonjezera kwa mwini wawo. Choncho, ali ndi malo abwino othandizira, omwe angachotsedwe mumasekondi osafunika, matumba omwe ali pamtunda, mkati mwake ndi mkati mwake, ndikukonzekera kuchuluka kwa mphuno, zida ziwiri ndi zina zotero.
The Park Face Park
Pamakonzedwe a The North Face mapaki - imodzi mwa mitundu yotentha kwambiri ya zovala . Zimapangidwira nyengo yozizira, koma nthawi yomweyo zimakhala zolemera komanso zochepa. Jacket ya azimayi aliyense The North Face ya ndondomekoyi ili ndi membrane yopumitsa madzi ndi mpweya wa chilengedwe pansi, chifukwa chapamwamba kwambiri kutentha kwa boma kumasungidwa.
Kuwonjezera apo, paki ya wopanga uyu ikhoza kusinthidwa mosiyana, malingana ndi nyengo ndi maganizo. Chinthuchi chimakhala ndi malo osungunuka opangidwa ndi ubweya wochotsamo, kutamba thupi ndi chiuno m'chiuno chimene chidachitidwa molunjika, mwaufulu kapena choyenera, ndi kupindika kwazitali.
Windbreaker The North Face
The windbreaker-anorak The North Face ndi yabwino kusewera masewera ozizira kapena kuvala tsiku ndi tsiku. Zikhoza kutenga malo a mvula, chifukwa imakhala ndi kunja kwina, ndi cardigan, chifukwa imateteza ku mphepo ndipo imakhala ndi mphamvu yotentha. Mawonekedwe a mawonekedwewa ali ndi zotsatirazi:
- malo osindikizidwa ndi olamulira;
- zotanuka zotupa pa zotanuka;
- kutentha;
- zotsatira zowononga madzi ndi kupuma;
- Silhouette ndi zokongoletsera zochepa;
- Sindikizani ndi chizindikiro cha logo patsogolo.
Svenshot The North Face
Chovala chokongoletsera ndi zikopa zotsekemera pamanja ndi zotupa pansi pansi zimateteza ku mphepo. Kuwonjezera apo, jekete yotentha La North Face ndi yabwino kwagwiritsiridwa ntchito kwapakhomo - ndi losavuta kwambiri pa kutentha kulikonse. Svitshoty mtundu uwu umawoneka bwino kwambiri - iwo amadula miyambo ya zovala izi ndizomwe zimakhala zosaoneka bwino, ndipo zokongoletsera zokhazokha ndizojambula kakang'ono ka chizindikiro pamtengo.
Tsamba la North Face T-Shirt
Mu mzere wa chizindikiro pali zinthu zachikazi zomwe zingatsindikitse kukongola kwa maonekedwe okongola a madona. Kotero, mwachitsanzo, mowala, kusewera ndi kuseketsa maonekedwe azimayi wofiirira T-shirt North North Face ndi V-khosi ndi kusindikiza kokongola monga mawonekedwe a alendo. Kumbuyo kwa chitsanzochi kumakongoletsedwa ndi logo ya The North Face ya kukula kwazing'ono. Kuwonjezera pamenepo, stylists ndi ojambula apanga mabaibulo owala a "maonekedwe" ndi mitundu yopanda ndale yomwe imayenderana bwino ndi zinthu zina zogulira zovala ndi zina.
Kuphika The North Face
Wotentha ndi wokonzeka hoodie - kusankha bwino kwa okonda kumasuka mu chilengedwe. Chifukwa cha kudulidwa kwaulere, thukuta lotchedwa The North Face silikulepheretsa kayendetsedwe kake ndipo limapereka chitetezo chokwanira pansi pa zifukwa zilizonse. Malo osungunula omwe ali ndi zingwe zimateteza ku mphepo, mvula ndi tizilombo toyambitsa matenda, choncho chinthu chaching'onochi chimakhala chotchuka kwambiri pakati pa anyamata omwe amakonda kuyendayenda m'mitengo, nsomba ndi zina zotero zosangalatsa. Choyambirira cha mankhwalacho chikukongoletsedwa ndi matumba omwe amatha kuyika zofunikira kapena kuzibisa manja ako.
Chovala chamkati cha The North Face
Ngakhale kuti North Face zovala zobvala zachisanu zimakhala ndi makhalidwe abwino otentha ndipo zimatha kusangalatsa munthu wovala ngakhale chisanu, nthawi zina kutentha kumafunika. Mwachitsanzo, zochitika zofananazi zimachitika m'nyengo yozizira m'nyengo yozizira, pamene alendo amafunika kukhala nthawi yaitali pamalo amodzi, mphepo yamkuntho ndi kutentha kwambiri, kapena pamene kutentha kwa mlengalenga kumadutsa pansi-madigiri 25 Celsius.
Makamaka pazifukwazi, North Face amapanga makina opangidwa ndi mathalauza ndi malaya am'manja, omwe angaperekedwenso ndi zipilala zazing'ono zomwe zili pa collar. Mzerewu uli ndi mizere iwiri ya zovala zowonjezera - Zotentha ndi Zophatikiza, zomwe zimasiyanasiyana pang'ono. Ndipo chitsanzo chimodzi ndi china chimamenyetsa bwino ngakhale makumi atatu-madigiri chisanu ndipo molimba amateteza ku hypothermia.
The North Face Shoes
Zosonkhanitsa za wopanga izi zimapereka nsapato zabwino kwambiri komanso zabwino kwambiri zogwirira ntchito ndi kunja. Malinga ndi nyengoyi, ikhoza kukhala zowonongeka kapena nsapato pamtunda wokhazikika , wokonzedweratu nyengo ndi nyengo yozizira. Ambiri mwa atsikana ndi amayi, omwe amatsogoleredwa ndi moyo wathanzi, amakhala mabotolo a chisanu. Izi zimakhala zabwino kwambiri m'zinthu zonse nsapato zili ndi ubwino wotsatira, kuzisiyanitsa ndi zofanana zofanana ndi zina:
- kugwiritsa ntchito zipangizo zokhazokha ndi zakuthupi;
- anatomical insoles ndi antimicrobial zokutira;
- Zowoneka bwino komanso zokhazikika, zomwe zimapangitsa kuti zikhale zabwino kwambiri.
- kuthamanga kokhulupirika.
Mitu yam'mutu The North Face
Kuwonjezera pa zovala zokongola ndi nsapato, chizindikiro cha mtunduwu chimaphatikizaponso zipangizo zoyambirira zomwe zingagwirizane ndi fanolo. Mmodzi mwa otchuka kwambiri komanso wotchuka - kapu The North Face, wagonjetsa chofunika kwambiri kuposa mafano a ntchito zakunja. Chinthu chosiyana cha mutu uwu ndi chakuti mbali yake yapambali imapangidwa ndi zinthu zomwe zili ndi chitetezo ku mazira a ultraviolet.
Palinso mzere wa chisanu wa zipangizo zofananako - zipewa za nyengo yozizira ya chaka zimapangidwa ndi ubweya wa nayiloni, momwe zimakhala zosatheka kuzizira. Zovala zapamwamba ndi zokopa , zogwirizana bwino ndi jekete zosiyanasiyana. Zophatikizidwe ndi mankhwalawa zimatha kupita kumalo otetezeka komanso omveka bwino Magulu a North North, omwe akazi okongola amatha kutenthetsa nyengo yonse.