Kampani ya ku Amerika yomwe inagonjetsa mitima miyanda yambiri - New Yorker - nyengoyi inapanga chovala chapadera ndi zovala. Kampaniyi ndi yotchuka chifukwa cha njira yake yoperekera chidwi cha mbadwo watsopano mu mafashoni. Mu chovala chilichonse, ozilenga amalingalira zochitika zonse zamakono zamakono: mitundu yowala, zojambula zambiri komanso, nsalu zokhazokha. Zosonkhanitsa nyengoyi zikuwonetseratu zonse "New York", zomwe zingakhale zojambula: ufulu, ufulu, unyamata. Makamaka amakopeka ndi kusambira kwasungwana kwa atsikana.
Zovala zodzikongoletsera New Yorker
Achinyamata ndi odziimira okha ndiwo chidziwitso cha magazini atsopano a chilimwe. Zonsezi zimatsindika ufulu wa msungwana wamakono. Makhalidwe odetsa mtima ndi mtima wofatsa asankhe zitsanzo izi:
- Okonza New Yorker ankasamala kwambiri za mtundu wakuda pamene akupanga kusambira kwapadera. Zitsanzo zoterezi zakonzedwa kuti zigwirizane ndi mizere yokongola kwambiri ya thupi. Pa nthawi yomweyo, palibe buku limodzi lofanana ndi lina. Aliyense payekha: zokongoletsera, ndodo, mizere ndi tsatanetsatane.
- Komanso, New Yorker kampaniyo sinanyalanyaze kusambira komwe kunagwirizanitsidwa, monga momwe chithunzichi chimabisira kupitirira kwake ndikuwonetsa zokoma za mtsikanayo. Mapangidwe a mtengowo amaphatikizapo thupi lolimba, lomwe limapangitsa chifuwacho kukhala chowopsa kwambiri. Ndipo mikwingwirima yowonongeka ya gululi m'munda wamimba imapereka piquancy kwa fano.
Kampani ndi dzina lodabwitsa zimadabwitsa mafani ake kuyambira nyengo mpaka nyengo. Pazifukwa zabwino zoterezo katundu wawo akuwoneka mu khalidwe ndi kapangidwe. Zithunzi zosiyanasiyana ndi zabwino: monochrome, ndi zojambulajambula , ndi zokometsera zokongola ndi mikanda - msungwana aliyense amapeza ndondomeko yomwe amasangalala nayo.
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