Mimba ya SWOT

Akuluakulu azachuma ndi ogulitsa amadziwa bwino njira yofufuza njira ya SWOT, koma njirayi ndiyenso yowunika payekha. Pano ndi momwe mungapangire kusanthula kwa SWOT, momwe alili mphamvu ndi momwe njira iyi ingathandizire pokwaniritsa cholinga, ndipo tidzakambirana.

Kodi kusanthula kwa SWOT kuli chiyani?

Musanazindikire momwe mungapangire masewero a STHOTI, muyenera kudziwa m'mene njirayi idzagwiritsire ntchito. Pochita malonda, masewera a SWOT amapangidwa pofufuza ntchito za malonda, pamene mankhwala atsopano amabweretsedwa ku msika kapena pofufuza mizere yomwe ingatheke kuti ikule. Njirayi idzapangitsa kusankha njira yabwino yopititsira patsogolo, popanda zochitika zodziwika, zomwe zidzasunga chuma ndi zinthu zaumunthu.

Ndipo nchiyani chomwe chingathandize kuthandizidwa kwa SWOT? Momwemo, mulimonsemo. M'moyo wa tsiku ndi tsiku, nthawi zambiri timayenera kupanga zosankha zovuta, kusankha pakati pa ziganizo ziwiri zokopa, ndi zina zotero. Pachifukwa ichi, njira yowonongeka kwadothi ingabwere mosavuta. Ngati mumaganizira za izi, nthawi zambiri timagwiritsa ntchito njirayi yofufuza mumoyo wathu, sitimaliza. Kaŵirikaŵiri izi zimakhala chifukwa cha kusadziŵa zafunika kwa njirayo.

Kodi mungachite bwanji kufufuza kwa SWOT?

Kwenikweni, kufufuza kwa swot ndiko kuwonetsa zolephera ndi ubwino wa munthu (zinthu, katundu). Komanso mu chiwonetserochi akuwonetseratu zoopseza ndi kuthekera koyika malingaliro. Kwenikweni, dzina lakuti swot liri ndi makalata oyambirira a mayina a chiwerengero cha matrix - Mphamvu, Zofooka, Mipata, Zochita. Kwa nthawi yoyamba iyi idagwiritsidwa ntchito mu 1963.

Kotero, mumayambitsa bwanji kufufuza kwa SWOT? Choyamba, muyenera kudziwa zomwe mukufuna kupeza. Mwachitsanzo, muyenera kusankha chimodzi mwazomwe mukufuna. Ndiye muyenera kuyesa ntchito iliyonse yomwe mukufuna. Ngati mukufuna kupanga kufufuza kwa SWOT kwa munthu (mwachitsanzo, muyenera kudziwa njira yoyenera ya chitukuko), ndiye muyenera kuyesa makhalidwe a munthu amene mumamufuna. Tsopano tikusowa kuti tiyambe SWOT. Lembani zonse zabwino, zopweteka, mwayi ndi zoopseza. Mfundo yomalizira iyenera kufotokozera mwachidule, kuganizira zochokera kuzinthu zomwe analandira. Tiyeni tifufuze momwe tingagwirizanitse masanjidwe a SWOT kuti tifufuze patokha kusankha njira yabwino kuti tipitirire patsogolo.

1. Tiyeni tiyambe ndi zinthu zanu zabwino. Lembani zonse zomwe mungathe kuzigwirizana ndi mfundoyi. Lembani maluso anu onse, zonse zomwe mumakhala nazo. Samalani maphunziro, maphunziro ena. Musasiye makhalidwe anu pambali - mwina ndinu bwenzi lapamtima kapena wokonzekera. Kumbukirani zomwe munapindula, zomwe zimakondwera kwambiri. Tchulani zofunika, makamaka zofunika kwa inu, malingaliro omwe mungakonde kuwafotokozera anthu ena.
2. Tsopano lembani za zofooka zanu - khalani owona mtima ndi inu nokha, koma musamazengereze. Mwinamwake nthawi zambiri mumakhala waulesi, koma mukakumana ndi ntchito yosangalatsa komanso yovuta, mumayesetsa ndikugwira ntchitoyi "mwangwiro." Kapena mumamva kupanikizika mukamayankhula ndi anthu ena pa foni (kuyankhulana kwanu, kulankhula pagulu), yesetsani kuthetsa mantha anu, koma mpaka pano palibe chomwe chatulukira.
3. Chotsatira ndicho kuyesa zomwe mungathe. Onani zomwe mungapereke zatsopano, kaya ntchito yanu idzakhala yofunikira. Mwachitsanzo, munaganiza zochita zojambulajambula, koma izi zakhala zikuyesedwa kawirikawiri ndi Impressionists otsatira Vrubel. Choncho, phunzirani msika ndikuwone momwe lingaliro lanu lilili luso, omwe talente yanu idzakhala yosangalatsa.
4. Gawo lotsatira ndikulongosola zomwe mungakwanitse pamene mukwaniritsa zolinga. Mwinamwake muli ndi anzanu amene mungagwiritse ntchito pokwaniritsa cholinga chanu. Kapena mukudziwa zofooka za omenyana nawo, zomwe mungathe kusintha. Mwinamwake mukuwona zovuta zomwe palibe wina yemwe wakhala (mwachitsanzo, ku Russia luso-thanthwe ndi njira yatsopano, yomwe imapangidwa ndi magulu angapo). Mpata wanu sungagwirizane ndi kufotokozera ntchito za kulenga, mukhoza kuyang'ana ntchito za kampani imene mukugwira ntchito, mwinamwake mukhoza kuipereka.
5. Tsopano muyenera kufotokozera mavuto omwe mukuwona pamene mukuyamba njira imodzi kapena ina. Taonani, ndani kapena chimene chingakupatseni kutsutsidwa kwenikweni. Zingakhale zachindunji anthu kapena makhalidwe anu.
6. Pambuyo pozindikira zonse, muyenera kufufuza, kukhazikitsa njira zotsutsana ndi omenyana nawo.

Njira yowonongeka kwa SWOT ikugwiritsidwa ntchito, pambaliyi pambali pa chiwerengero choyendera, ndiyenso kuyikapo zowonetsera zam'tsogolo - zochitika zotheka za mpikisano, zomwe anthu ogwirizana (ogula) amachita, ndi zina zotero.