Kugwiritsa ntchito malonda kumatanthauza kayendetsedwe ka anthu ndi boma kuti athandize ufulu ndi mwayi wa ogula mu mgwirizano ndi ogulitsa katundu, ogulitsa. Lingaliroli linawonekera kumapeto kwa zaka za m'ma 1960, linasintha chinthu china - "wogulitsa". Uwu ndi mtundu wa kusintha kuchokera ku chuma cha opanga ku chuma cha ogula.
Kodi bukhuli ndi chiyani?
Kugwiritsa ntchito malonda ndi gulu la anthu omwe cholinga chawo ndi kuteteza, kukweza ufulu wa ogula. Gululi limatchedwa consumerism. Ogulitsa ndi mgwirizano wofunikira m'dongosolo la ubale, zachuma. Pakati pa opanga katunduyo, wogula awo nthawi zonse panali kusagwirizana, boma linayesa kuwalamulira mwalamulo.
Philosophy of Consumerism
Mu filosofi, lingaliro la kugula zinthu likutsutsana ndi chilengedwe monga lingaliro la moyo. Mwachitsanzo, ogula akugwira ntchito kuti adye, ndipo Mlengi akugwiritsira ntchito phindu la anthu, kuti adziwe kudzikweza , kukhutira ndi zolinga zolinga. Ngakhale wofalitsa nayenso amadya mu njira ya moyo wake, kumwa moyenera si cholinga chake, mulungu.
M'dziko lamakono, njira ziwiri zinayambira:
- kuphulika kwa nzeru za anthu;
- chitukuko cha malingaliro opanga.
Ngati kale munthu amadzimva kuti "ndine mfundo zanga", tsopano akudziganizira kuti "Ndine zinthu zanga". Kwa ogula, pali ludzu la zinthu zambiri zopanda pake, chilakolako chopeza katundu wa malonda odziwika bwino. Pogwiritsa ntchito zinthu zamtengo wapatali, zopangira zowonongeka, zipangizo zambiri zimayenera, choncho ndizofunika kupanga zinthu zofunika kwambiri. Zotsatira zake, makampani omwe amapanga zinthu zamoyo amatha kutayika.
Kugwiritsa ntchito malonda
Kugwiritsa ntchito malonda ndi kayendetsedwe ka nzika zokhudzana ndikulitsa ufulu wa ogula, kuonetsetsa kuti katundu ali ndi ubwino. Kupambana mwachindunji kumadalira momwe zinthu, malonda, malonda, ntchito zimakwaniritsira zosowa za wogula. Kugwiritsa ntchito malonda ndi kufunika kwake ku malonda kumathandiza kwambiri. Chokhacho ngati wopanga amadziwa kumvetsetsa zomwe zili zofunika kwa wogula, zenizeni zake zenizeni, zosowa zake, ndiye ndalama za kampaniyo zidzawonjezeka pang'onopang'ono:
- Kupambana kwa bizinesi iliyonse kumadalira wogula, kaya akufuna kugula chinachake, kulipira.
- Kampaniyo iyenera kudziwa zosowa za makasitomala nthawi isanakwane kupanga.
- Ndikofunika kufufuza nthawi zonse, kufufuza zosowa za makasitomala.
Kugwiritsa ntchito malonda komanso zachilengedwe
Popeza kuti anthu ambiri amalonda amachitidwa kuti ndi omwe amachititsa mavuto a zachuma ndi aumphaŵi, zikhalidwe ziwiri zidatuluka m'dzikolo: kugulitsa ndi kugulitsa zachilengedwe, zomwe cholinga chake ndi kukonzanso chilengedwe. Poyankha zachilengedwe, makampani apanga zinthu zachilengedwe zowonongeka pogwiritsa ntchito zipangizo zamakono. M'madera ena munali malangizo otere, monga konsyumerizatsija, omwe amatsogolera pa kuyambitsidwa kwa zipangizo zamagula (mapiritsi, mafoni apamwamba) mumagetsi a makampani.
M'mawu ena, kugwiritsira ntchito ndi njira yomwe imalola antchito kugwiritsa ntchito zipangizo zamagula kuti achite ntchito zamalonda. Chifukwa cha ichi, antchito ali ndi ufulu wosankha okha, kuti, ndi motani momwe amagwiritsira ntchito ntchito zawo. Izi ndizowonjezera, zimapangitsa kuti pipe ikwaniritsidwe ndikusunga nthawi .
Kugwiritsa ntchito malonda - ubwino ndi chiwonongeko
Zotsatira zotsatirazi za kugulitsa katundu zingathe kusiyanitsidwa:
- kukhutira kasitomala;
- kugawidwa moyenera kwa chuma pakati pa anthu;
- kupeza kwa ogula kuti adziwe zambiri;
- kutenga nawo mbali pakupanga kupanga;
- kuchepetsa mitengo kuvomerezeka;
- Kupititsa patsogolo kayendedwe kowonongeka kwa mphamvu za mphamvu za pan-European.
Kugwiritsa ntchito malonda ndi malonda sizingatheke. Koma kayendetsedwe kameneka kamatha kudzidzimitsa kokha pakati pa anthu omwe ali ndi chidwi ndi zomwe akugula ndipo akufunitsitsa kudziteteza okha kuzinthu zamtengo wapatali. Ngati kufunika kwa kugulitsa zamakono m'dzikoli kukuwonjezereka, malangizo awa akhoza kutengera katundu wamtengo wapatali pamsika, ndi obala awo.