Chitsanzo chatsopano cha mtundu wa L'Oreal amen Amen Amen anali kuyang'aniridwa ndi atolankhani ndipo chifukwa chake sizinali zikhulupiriro zachipembedzo cha mtsikanayo, koma zikhalidwe zake zokhudzana ndi tsankho zokhudza Israeli! Kampani yodzikongoletsera inaimitsa kaye ntchito ndipo inayambitsa kukhazikitsidwa kwa malonda onse, chitsanzocho "anafunsidwa" kuti achotse zithunzi kuchokera ku mafilimu ochezera a pa Intaneti.
Mu 2014, msungwanayo adadzilolera ku mauthenga a Twitter zokhudza Israeli. Mauthenga omwe anawonekera nthawi yomweyo adayamba kufalitsa nkhani zonse ndikukhala anthu, kutsutsa kunyoza ndi kutsutsa kolimbikitsa chidani. Amen Khan anafulumira kupepesa ndipo adafalitsa positi mu Instagram:
"Ndikupepesa kuchokera pansi pa mtima chifukwa cha zomwe akunena mu 2014 kwa omwe anganyoze ndi kukhumudwitsa. Nthawi zonse ndinkalimbikitsa kufanana ndipo sindinkafuna kusankhana aliyense. Chisankho changa chochotsera zolemba zakale si chifukwa cha milandu yotsutsa udani ndi hayters, koma umboni wakuti ndasintha maganizo anga ndikufuna mtendere. Ntchito yatsopano ndi L'Oreal inandilola kuti ndichite nawo malingaliro oopsya, kulengeza malonda kunaperekedwa ku zikhalidwe zosiyanasiyana ndi miyambo. Ndikupepesa kuti ntchitoyi idzapitirira popanda kutenga nawo mbali. Ndikudandaula kuti uthenga wabwino wa chizindikirowu tsopano ukugwirizana ndi chinyengo ndi dzina langa. "
Poyankha ndi Newsbeat, nthumwi ya L'Oreal inanenanso za chipongwe ichi:
"Ndife okondwa kuti Amena amadziwa kuopsa kwa zomwe zinachitika ndi kupepesa chifukwa chofalitsidwa. Chithunzithunzi chathu chakhala chikuchitapo kanthu ndikuyimira kulemekeza ndi kulemekezana, chifukwa chake timamvera chifundo cha Amina kuti asiye mgwirizano. "
Olemba nyuzipepala a Kumadzulo amati chisankhocho sichinapangidwe ndi mtsikana, koma ndi alamulo a mtunduwo. Zimadziwika kuti chitsanzocho chinachotsa zithunzi zonse kuchokera ku msonkhano wokopa malonda pa January 22, tsiku lomwelo zithunzizo zidatayika ku akaunti ya L'Oreal mu Instagram.
Chigawenga chokongola Ameni Khan adayamba kukumana ndi ntchito yotchuka yotchedwa L'Oreal
Kumbukirani, tsiku lina adadziwika kuti L'Oréal Paris, chovala chokongoletsera, adasankha chinthu chosayembekezereka, akuyitanitsa ngati Blogger wokongola dzina lake Amen. Iye amakhala ku UK, amakonda mafashoni, amadzinenera Islam komanso amalemekeza mwambo, nthawi zonse amanyada kuvala hijab. Ngakhale kuti ndi chithunzi chopembedza, Khan ndi mmodzi mwa mafano otchuka ndipo nthawi zambiri amachotsedwa m'magazini a mafashoni, amalengeza zodzoladzola.
Chifukwa cha mtundu wa French, Amena anachita ntchito yosazolowereka, adawafotokozera potsatsa malonda a Elvive. Chodabwitsa, mu kanema nkhaniyi yawonetsedwa mu hijab!
Amena anali wonyada chifukwa cha mgwirizano ndipo analimbikitsidwa poyankha mafunso awa:
"Mankhwala ochepa angathe kuthetsa vutoli! Tsitsi lomwe lili pansi pa hijab silikuwonekeratu, koma osati kulemekeza miyambo, komanso mau anga ndi ofunikira. Kwa amayi achi Muslim, tsitsi, ichi ndi chikhalidwe cha ukazi, kotero timayang'anitsitsa mosamala. Nthaŵi zambiri ndimagwiritsa ntchito mankhwala osungirako zodzoladzola, ndimakondwera kuchita zojambulajambula. "
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Ngakhale kuti Amen Khan adawonetsa zithunzi, adatha kupulumutsa otsatila ambiri ndikusiya ntchito zawo.